Marketingblatt - Marketing Blog


7 Call-to-Action Button Essentials

W4 | W4 / April 19, 2018

There is a great chance you have come across a call-to-action button at least once in your life. What is meant here are the graphic button on websites that ask you to do something, such as watching a video or downloading an ebook.

These buttons usually have a specific purpose, which is to convince a user to take an offer. Thereby an unknown user becomes a lead.

To this end the users are referred to a landing page. On these pages, they are offered special content which they can only access in exchange for contact information. Therefore, the purpose of call-to-action buttons is to generate traffic on a landing page and to obtain information on potential clients.

In order to make effective call-to-action buttons, we have compiled the following tips for you:

  • Work with verbs and actively tell users what they should do.
    Example: "Click on this button!" or "Register here!"
  • Tell the user what to expect.
    Example: "Download the ebook here!" or "Click the button to start the video!"
  • Place the button in the top-half of the page to avoid scrolling.
    Exception: blog posts as you probably want them to read the whole piece.
  • Use a bright color. However, you should also pay attention that the button still matches the overall design of your page.
  • KISS: Keep it short and be on point.
  • Less is more: call-to-action buttons are supposed to stick out from their surroundings. This also means that there should not be a great number of buttons on a single page.
  • Try not to use flash animations as they are not supported by all mobile devices – this could potentially cost you valuable leads.

Call-to-action buttons can be used in many different ways. They are supposed to make people curious and lead them to a landing page. Done the right way, they can play a valuable role in your company's lead generation process.

Tags: Content Marketing

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Sarah Wilhelm
Sarah Wilhelm
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