The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.
In other words, the Great Firewall of China (GFW) has significant implications for businesses...
Why do we think HubSpot might be the best social media marketing tool out there?
What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.
China is the world's largest ecommerce market, with over 1.3 billion potential customers.
Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...
The retail landscape is rapidly evolving every day, and businesses need to implement effective marketing strategies to make their business a success. Technology is playing a crucial role in reshaping consumer behaviour and consequently competition is also intensifying. In this scenario, retailers...
Marketing Automation Inbound Marketing Website Lead Management
In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...
In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...
As you may know, Baidu is the largest search engine in China, and its advertising platform offers businesses the opportunity to reach their audience through targeted advertising campaigns. One of the key elements of a successful Baidu advertising campaign is the landing page, i.e. the page to which...
B2B Marketing Automation Lead Management HubSpot
The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...
