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No Keywords, No Readers


W4 | W4 / April 19, 2018

Nowadays, it is not enough to simply publish content online. As we have already explained last week, content has to appeal to the right readers and offer an added value. Moreover, if you want your content to be found by potential readers, you also need the right keywords. Not only do keywords ensure a better search engine ranking and therefore more traffic, they enable your target audience to actually find you.

And it pays off. People who cannot find your content will not give you valuable data either. Neither will they become a prospect or even a lead. A sound keywords strategy is therefore essential to your marketing automation efforts.

Keywords themselves can be inserted into a website's source code and are also part of the actual text you publish. Furthermore, they can optimize the site's URL, headline, alternative text of images and links, the content itself and the site's meta description. When in doubt, it is always advisable to get some professional outside help.

Another important factor is the length of keywords: Short keywords have a lot of competition. Not only do users have to sort through a longer list of links, they are also faced with rather unspecific search results. This is why so-called "long tail" keywords are more beneficial. These keywords have less competition. The result is a greater number of qualified leads.

Keywords are not only there to generate traffic, but also to get leads and turn then into paying customers. This is why it is important to pay a little more attention to them. You simply cannot generate traffic and leads if you cannot be found online.

Tags: Content Marketing SEO

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Sarah Wilhelm
Sarah Wilhelm
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