MARKETINGBLATT

China has established itself at the top of the hot list of worldwide sales markets. As a result, companies invest a lot of money to set up locations in Beijing, Shanghai or Shenzhen, recruit local staff and expect success to be coming quickly. 谈何容易 (tán hé róngy) is the Chinese proverb that we...

Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...

Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products...

The Scrum framework

Everybody is talking about agility: Many companies, particularly smaller ones, are increasingly focusing on agile project management in order to break up and optimize traditional processes. The goals are mostly similar: shorter planning periods, regular exchanges in a small...

Once a certain routine has been established in your departments, it is difficult for employees to detect it and break out of it. Routinized processes are not necessarily negatively connotated, but inflexible project management can hinder a project’s success in our modern, fast-paced digital...

Artificial intelligence is omnipresent, and we encounter it almost on a daily basis, without us being aware of it. An increasing number of technological developments that we use in our everyday lives are based on AI, in order to effectively support us. Whether we make a chat request on a website...

If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...

Cold calling, the publication of intrusive advertisement as well as the installation of flashy banners is a thing of the past for most companies. It’s all about inbound marketing nowadays. However, inbound methods constantly develop and are being augmented with new technologies. Keywords like...

The B2B sector decisively influenced by the increasing digitalization and globalization. However, this fact has not gotten through to all marketers and entrepreneurs yet. Nowadays you need more than a downloadable product flyer to convert users to customers. A clear company profile, a precise...

Image SEO is the new magic word in the area of e-commerce. Users’ search behavior is constantly changing: voice search, visual search and image search will play an increasingly important role in the near future. If you don’t want to be left behind on search engines, you have to focus on image...