Marketingblatt - Marketing Blog


SEM: More traffic with optimized Google AdWords

W4 | W4 / May 31, 2018

What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

Hardly any company relies exclusively on organic traffic these days. There is a simple reason for this: the internet is expanding by a few terabytes every single day. In light of this circumstance, your new landing page might have a hard time cracking the top ten of search results despite your high quality standards. Therefore, you might want to consider investing some money to drive traffic early on. In addition to social media, Google AdWords is the method of choice here.

How to create better AdWords ads is explained in detail in our free white paper. Download it here:

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How to create optimized B2B AdWords ads

AdWords offers four ways to reach potential customers: text-based search ads, display ads on websites, video ads on YouTube, and app ads. In the following, we will focus on the most common option in B2B marketing other than display ads, the text-based search ads. These ads appear above and below the first organic search results and are paid per click. The advertisements are delivered according to submitted bids.

Our 8 Tips for better AdWords ads:

  1. Define measurable goals
    Before you start, you need to have a clear idea of what you want to achieve with your AdWords campaign. The goals you set should also be measurable. If branding is your goal, you might want to try something else.
  2. The right and wrong keywords
    When it comes to keywords, there is much to consider. But do not just search for terms under which you want to be found. Also specify negative keywords, i.e. search terms under which you do not want to appear under any circumstances.
  3. Use all options
    By default, an AdWords text ad consists of a headline, a description, and a displayed link. But you can make your ad bigger than that to catch users' attention. 
  4. Positions 2 and 3 are fine too
    Position 1 needs a lot of budget. But the quality of the traffic is not necessarily better.
  5. What is the quality factor of your ad?
    To achieve a good ROI, the Quality Score should be at least 6.
  6. Timing is everything
    Do your ads appear at the right time?
  7. Geotargeting
    Do your ads appear in the right places?
  8. Analyze and optimize
    Google AdWords is not a sprint, it's a marathon. Evaluate and optimize weekly!

Our service

The W4 AdWords experts will make sure your landing page gets the attention it deserves. Contact us!

Remember to download our free white paper:

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Tags: B2B SEO

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Sarah Wilhelm
Sarah Wilhelm
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