If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure, the definition of keywords to the integration of media and links, certain features and factors must be taken into account. The following is a list of practical tips for creating search...
Bounce rates can tell you a lot about the quality of your website and give insights into areas of improvement. We have already examinedhard and soft bounces in e-mail marketing. Today, we look at what bounce rates tell you about the success of your web pages and explain the differences to exit...
People's purchasing decisions are more influenced by emotions than by rational arguments. That is why marketing always looks for new ways to appeal to buyers' limbic system. The best way to do this is through experiences. Immersive marketing makes engaging brand experiences possible through new...
Everyone fights for themselves in business? Sometimes, cooperation is the way to go. Brands can use a joint marketing strategy to increase their reach and strengthen their value proposition. The possibilities of these partnerships are manifold.
Many have realized that content is king. For this reason, more and more businesses offer PDF downloads on their websites. There are many options for downloadable content, yet it is often unclear as to what to expect from the various formats, among them e-paper, white paper, e-guide and e-book.
"Content is king." But what would this truism of content, online and search marketing be without relevant keywords? Relevant keywords are a must in order to ensure visibility on search engines. A good search engine ranking depends on, among other things, high-quality texts with relevant keywords....
Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...
Companies have pulled of the craziest stunts to attract the attention of potential customers. Shocking posters, provocative commercials or surprising interview questions belong to such extraordinary advertising campaigns. The principle of guerrilla marketing: The more extravagant and creative a...
Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the...
The idea is not new: using prominent faces to promote one's own brand or products is a common marketing strategy. Until now, companies have used journalists or well-known celebrities as their advocates. With the new, free and very simple ways to share content and opinions offered by social media...
