Texts and images belong together in storytelling like salt and pepper on the kitchen table: they can be good on their own, but they make an irresistible mix together. Most readers will surely agree. An awesome image, a popping headline and chances are great that the rest of the blog post or story...
Content Marketing seems to have become the solution to all marketing challenges these days. However, solely creating and distributing content does not do the trick. Successful content marketing is data-driven and personalized.
Trends come and go - email marketing remains as solid as a rock. The marketing tool is still accepted by customers because email marketing has become increasingly dynamic and personalized. With modern marketing automation systems, e-mails address the needs of their recipients and promote dialogue...
Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.
Customer calendars are a popular giveaway. But do these print products still offer value in the age of digitization? The challenge is developing a strategy that brings together print and digital communications. We show you how this can be done.
“Print is dead!” - We all have heard this before. However, print still fascinates people and there is a steady stream of new publications despite all the proclamations of all the naysayers. Customer magazines remain a popular marketing tool in many sectors. Whether they are effective largely...
Content Marketing B2B Marketing Automation SEO Lead Management
Every B2B marketers' main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the...
YouTube is more than a platform for personal entertainment after work. YouTube has become a search engine for specific B2B content. Often times Google displays tagged videos above Wikipedia pages in the search results.
Demand for focused blog content. Every day, around 2 million articles are posted in online blogs alone worldwide. As a small to medium-sized company, you very quickly ask yourself: have I got any chance at all of not being eclipsed by the big players? How can you fight the platforms of the big...
Outsourcing your marketing content is the key factor to improve your strategy. From small start-ups to large corporations, they have to manage their website, blog and social media on their own and quickly. Sooner or later they realise that doing high response content marketing requires a lot of...
