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4 REASONS WHY HEALTHCARE ORGANISATIONS SHOULD MAINTAIN THEIR WEBSITES

Medical practices, clinics and pharmaceutical companies cannot afford to neglect their online presence today. On the web, they gain the trust of new patients and customers through relevant content and a user-friendly website.

After a brief roadblock caused by pandemic regulations, advanced medical education was pushed towards digitalisation, pulling all involved parties into the online world. Before that, few people were prepared for this development.

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...

"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...

Online communities have become established and widespread. More and more users appreciate the exchange with like-minded people who share their passion for a certain topic. Users have the need to share knowledge, get information and have a lively exchange, both on private topics such as hobbies or...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider, or...

One often generalizes the term “online community”. You may say “the Facebook community is in a good mood” and thus include all Facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who communicate...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them and...

Preventing customer churn is as crucial an aspect as customer acquisition, if not even more so. It is often more efficient and resource-saving to retain more firmly those users who have already had a good experience with a company. To prevent churn, it's important to play out the ideal content at...

There are various approaches to running online marketing on different channels: Multi-, Omni-, and cross-channel marketing are the most commonly used terms. Since users' communication needs are becoming increasingly diverse and they want to be able to choose flexibly when they want to obtain which...

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