Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...

Nowadays, no website is solely built for desktop devices. The ongoing process of digitalization and the changes in the way the internet is used show that a mobile version is absolutely necessary. Mobile devices, such as tablets and smartphones, are being used more than ever. Customers expect to...

There have never been as many ways to create and share appealing content for lead generation as today: a large number of media and communication channels are ready to be used by companies to create awareness as well to generate and nurture leads. Interactive content will play an increasingly...

Social media such as Facebook have long enjoyed a reputation as being the ultimate interaction-centric communication channels among marketers. But once again we see that change is the only constant in marketing: Messenger marketing is becoming increasingly popular.

Customers expect content tailored to their needs today. This means that static websites whose content has to address all possible user groups are no longer up-to-date. Personalized content needs dynamic content.

Businesses respond to comments and customer reviews with regularity and confidence today – or at least they should. Digitalization and globalization require businesses to respond to customer feedback individually in order to personalize their digital communication and to retain customers....

Guiding potential customers to a buying decision requires more than solid arguments. In order to win consumers' favor in the long term, they have to be approached rather on an emotional than a rational level. Enter emotional branding.

What does your ideal customer look like? - This question is the starting point for developing buyer personas, i.e. fictional persons that mirror your desired customers. What should you keep in mind in this regard?

You surely do not want prospects to get lost on their way towards making a purchase and take their money to your competition instead. This happens more often than you think. Businesses are often unaware of the individual steps prospects take to become paying customers. The customer journey...

The winds have changed: finally, sales and marketing are turing their attention towards customers' needs. Only happy customers are loyal customers. Customer centricity is the basis for making them happy. It is both corporate culture and corporate strategy in one.