W4 Marketingblatt

MARKETINGBLATT

Preventing customer churn is as crucial an aspect as customer acquisition, if not even more so. It is often more efficient and resource-saving to retain more firmly those users who have already had a good experience with a company. To prevent churn, it's important to play out the ideal content...

There are various approaches to running online marketing on different channels: Multi-, omni-, and cross-channel marketing are the most commonly used terms. Since users' communication needs are becoming increasingly diverse and they want to be able to choose flexibly when they want to obtain...

Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

In both the B2B and B2C sectors, service teams take on a central role as the communication interface between customers and the various departments of a company. They must meet the ever-increasing communication demands of prospects and customers. Thanks to intelligent software that allows you to...

Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...

Nowadays, no website is solely built for desktop devices. The ongoing process of digitalization and the changes in the way the internet is used show that a mobile version is absolutely necessary. Mobile devices, such as tablets and smartphones, are being used more than ever. Customers expect to...

There have never been as many ways to create and share appealing content for lead generation as today: a large number of media and communication channels are ready to be used by companies to create awareness as well to generate and nurture leads. Interactive content will play an increasingly...

Social media such as Facebook have long enjoyed a reputation as being the ultimate interaction-centric communication channels among marketers. But once again we see that change is the only constant in marketing: Messenger marketing is becoming increasingly popular.

Customers expect content tailored to their needs today. This means that static websites whose content has to address all possible user groups are no longer up-to-date. Personalized content needs dynamic content.

Businesses respond to comments and customer reviews with regularity and confidence today – or at least they should. Digitalization and globalization require businesses to respond to customer feedback individually in order to personalize their digital communication and to retain customers....