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Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.

Email marketing remains high on the list of effective marketing tools, particularly with automation and personalization. Your tailored messages however will not be read if users delete your mails unopened. These five tips help you to optimize open rates.

Newsletters still are and will continue to be a valuable marketing tool. However, just sending out mails won't do. There are a couple of things marketers need to pay attention to with every newsletter they send out. We have compiled a checklist with the most essential things to consider.

Email is still a valuable marketing tool. As an invitation into users' mailboxes, businesses get their offers directly in front of prospects' eyes. That is why companies should make it as easy as possible to subscribe to newsletters. While the subscription form has become a standard on websites and...

Email marketing is more than sending out newsletters. It is also a valuable instrument in lead management. Depending on your strategy, email marketing can be specifically used to generate new leads and to lead them to a buying decision. This course of action also takes away some work load off your...

One of the main advantages of marketing automation is that it allows businesses to create user profiles and to distribute personalized content across its communication channels. In order to do this, however, some data is required. A newsletter subscription is a promising start to get the...

Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According toGoogle's Mobile Planetstudy, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...

Leads are usually nurtured by mail. The problem however is that only a few marketers can boast about an open rate of more than 20 percent. Whether it is spam filters, old contact information or an unappealing subject line: there are many reasons for low open rates. This is why you should spread the...

Most companies use the benefits of email marketing nowadays. However, quantity and quality are two different things. The success of a newsletter depends on various factors. In order to assess the efficiency of your efforts, we have compiled the five most essential criteria you for. 
You've Got Mail: Some might argue that e-mail marketing is in decline – especially considering the attention enjoyed by buzzwords like viral marketing and social media. Studies however indicate that e-mail marketing is still one of the most powerful conversion tools – as long as it is done the...

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Sarah Wilhelm
Sarah Wilhelm
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