W4 Marketingblatt

MARKETINGBLATT

    More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

    If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...

    Blogging is no longer just a hobby of young people who write about fashion, cooking and fitness. More and more companies have set up a corporate blog to generate new leads. Below, we explain how this works.

    In recent years, blogs have become an important part of online marketing. The term "blogger" has even become a recognized job title. Blogs started as small, online logs written by individuals. Now many companies have recognized the potential of blogging for their marketing strategy.

    A familiar situation for people who regularly browse the web: once you (un)intentionally click on an online ad your are forwarded to a landing page. Now you are faced with a decision: are you willing to give up personal data to access the advertised content or do you close the tab? If you choose...

    Email marketing is more than sending out newsletters. It is also a valuable instrument in lead management. Depending on your strategy, email marketing can be specifically used to generate new leads and to lead them to a buying decision. This course of action also takes away some work load off...

    What does your ideal customer look like? - This question is the starting point for developing buyer personas, i.e. fictional persons that mirror your desired customers. What should you keep in mind in this regard?

    Marketing automation systems increase conversion rates by a double digit percentage. If prospects show a genuine interest in buying a product, it is time for a more targeted, personal approach. But what is better: a phone call or an email? 

    Whether it is buying a product, subscribing to a newsletter or actively making contact: you want your online visitors to do certain things in order to improve the conversion rate. This is not a matter of luck or destiny. It is your job to do an on target conversion optimization. Your revenue...

    Leads are usually nurtured by mail. The problem however is that only a few marketers can boast about an open rate of more than 20 percent. Whether it is spam filters, old contact information or an unappealing subject line: there are many reasons for low open rates. This is why you should spread...