MARKETINGBLATT

Hardly any other topic has dominated the conversation in human resources like employer branding, particularly in light of a skilled labor shortage in various industries. In the war for labor, salary is not the only factor to win candidates over. Instead, businesses have to communicate their values...

There is hardly a businesses without a social media presence today. Depending on type and size of business, there are a few social media accounts that have to be managed. Facebook, Twitter and LinkedIn are the standard. Instagram is becoming more and more popular. Networks like Snapchat and...

One of the main advantages of marketing automation is that it allows businesses to create user profiles and to distribute personalized content across its communication channels. In order to do this, however, some data is required. A newsletter subscription is a promising start to get the...

The topic is as certain as the egg nog in your cup: corporate holiday greetings. It is not the worst of all marketing tasks, but late November and early December tend to be the most eventful months of the year. Thanks to modern marketing technology, however, the additional stress caused by seasonal...

Marketing is strategy, marketing is psychology. There are a few, simple insights into human behavior that will drive your conversion rates through the roof. Details often make the difference.

Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According toGoogle's Mobile Planetstudy, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...

You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick the...

Objectives are distinctive guideposts for managers and employees. They set the bar against which companies measure their success. The more concrete the objectives are formulated and the more easily measurable the parameters were defined, the more conclusive will be the results. 

Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...

As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.