W4 Marketingblatt

MARKETINGBLATT

    The last two years have brought tremendous technological progress in the area of e-commerce. A variety of technical developments are responsible for even more efficient online shops. Due to the constant increase in sales in the field of e-commerce, this tendency is not surprising.

    Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...

    Do you know the feeling of drowning in paperwork? Do you have enough of carrying around thousands of papers, lists, offers, fact sheets etc. when visiting customers or attending meetings? To add to the frustration, your calendar might be on your phone, the order forms on the tablet and your...

    If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...

    We live in a world of images and signs: marketing is not the only sector which is primarily focused on visual input. The screen is still the main medium as is the corresponding manual input method of the keyboard. However, voice input is no longer new either. Instead of typing long messages on...

    The departments of production, sales and marketing are often working with different data silos. Varying or faulty entries are hardly a rarity. Due to the ongoing digitalization, ever more channels are being added, which need to be tended to: your own website, an external online shop, apps or...

    If you want your projects to thrive on the path to success, you have to keep up with the times and embrace new developments and technologies. ICO marketing is one of the more recent developments: it enables you to win investors for your project. We will subsequently explain, what ICO marketing...

    The customer is king! This idiom does not exist without a reason: customers want to be cared for and be able to count on your support at all times. It goes without saying that employing a service staff member for each and every potential customer who is visiting your website or online shop is...

    There is an abundance of marketing technology to be found: it almost seems as if new developments that lure marketeers with attractive functionalities and thrilling features emerge on a daily base. The temptation to use as many of these innovations as possible is enormous. However, the selection...

    React has been drawing a lot of interest lately – although it is not new. However, it is becoming more and more important in terms of user needs and expectations. In this post, we explain what React is, how it can positively affect your marketing and why it is impossible to imagine modern...