W4 Marketingblatt

MARKETINGBLATT

The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines....

Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer...

In both the B2B and B2C sectors, service teams take on a central role as the communication interface between customers and the various departments of a company. They must meet the ever-increasing communication demands of prospects and customers. Thanks to intelligent software that allows you to...

It is often easier to retain customers than to acquire new ones. That is precisely where Customer Retention Management comes in: The aim is to bind customers to the company in the long term in the simplest possible way and to increase customer satisfaction and loyalty through various measures....

More and more companies are turning to digital or virtual events to offer their prospects and customers exciting experiences worldwide. In times of globalization, this is a must for many companies! But even companies that focus on one country have recognized the almost inevitable trend towards...

Companies in Europe recognize the tremendous potential of doing business in China. Many of them are looking for an approach for marketing and sales that meets the country’s unique B2B and B2C landscape. There are some clear steps to bridge the global gap successfully!

If a website relaunch is imminent, the following questions quickly become an issue: "What requirements do we have for the new CMS?" and "Do we do better with an open source system or with a SaaS solution? Both CMS variants have advantages and disadvantages. It is also relevant for...

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...