W4 Marketingblatt

MARKETINGBLATT

    It is often easier to retain customers than to acquire new ones. That is precisely where Customer Retention Management comes in: The aim is to bind customers to the company in the long term in the simplest possible way and to increase customer satisfaction and loyalty through various measures....

    More and more companies are turning to digital or virtual events to offer their prospects and customers exciting experiences worldwide. In times of globalization, this is a must for many companies! But even companies that focus on one country have recognized the almost inevitable trend towards...

    Companies in Europe recognize the tremendous potential of doing business in China. Many of them are looking for an approach for marketing and sales that meets the country’s unique B2B and B2C landscape. There are some clear steps to bridge the global gap successfully!

    The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines....

    If a website relaunch is imminent, the following questions quickly become an issue: "What requirements do we have for the new CMS?" and "Do we do better with an open source system or with a SaaS solution? Both CMS variants have advantages and disadvantages. It is also relevant for...

    If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

    No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...

    As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.

    Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.

    More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...