W4 Marketingblatt

MARKETINGBLATT

    Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products...

    Artificial intelligence is omnipresent, and we encounter it almost on a daily basis, without us being aware of it. An increasing number of technological developments that we use in our everyday lives are based on AI, in order to effectively support us. Whether we make a chat request on a website...

    If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...

    Cold calling, the publication of intrusive advertisement as well as the installation of flashy banners is a thing of the past for most companies. It’s all about inbound marketing nowadays. However, inbound methods constantly develop and are being augmented with new technologies. Keywords like...

    The last two years have brought tremendous technological progress in the area of e-commerce. A variety of technical developments are responsible for even more efficient online shops. Due to the constant increase in sales in the field of e-commerce, this tendency is not surprising.

    Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...

    Do you know the feeling of drowning in paperwork? Do you have enough of carrying around thousands of papers, lists, offers, fact sheets etc. when visiting customers or attending meetings? To add to the frustration, your calendar might be on your phone, the order forms on the tablet and your...

    If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...

    We live in a world of images and signs: marketing is not the only sector which is primarily focused on visual input. The screen is still the main medium as is the corresponding manual input method of the keyboard. However, voice input is no longer new either. Instead of typing long messages on...

    The departments of production, sales and marketing are often working with different data silos. Varying or faulty entries are hardly a rarity. Due to the ongoing digitalization, ever more channels are being added, which need to be tended to: your own website, an external online shop, apps or...