If a website relaunch is imminent, the following questions quickly become an issue: "What requirements do we have for the new CMS?" and "Do we do better with an open source system or with a SaaS solution? Both CMS variants have advantages and disadvantages. It is also relevant for...
Marketing Automation Marketing Technology China Marketing International Marketing Digital Marketing
Companies in Europe recognize the tremendous potential of doing business in China. Many of them are looking for an approach for marketing and sales that meets the country’s unique B2B and B2C landscape. There are some clear steps to bridge the global gap successfully!
Marketing Technology Search Engine Optimization (SEO)
If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.
Marketing Technology Digital Marketing
No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...
Marketing Automation Marketing Technology
As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.
Marketing Automation Marketing Technology Digital Marketing AI
Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.
B2B Marketing Marketing Automation Lead Nurturing Marketing Technology Inbound Marketing
More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...
Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products...
Artificial intelligence is omnipresent, and we encounter it almost on a daily basis, without us being aware of it. An increasing number of technological developments that we use in our everyday lives are based on AI, in order to effectively support us. Whether we make a chat request on a website...
If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...
