W4 Marketingblatt

MARKETINGBLATT

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This centralized platform allows all marketing channels including website, blog, email, and, of course, social media to be managed with one tool. That means you can easily integrate social media...

The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...

Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...

With the tremendous expansion of China’s internet and mobile usage, there are more online advertising opportunities for intentional businesses. Before entering this fast growing and constantly evolving market, it is crucial to make a dynamic strategy that adapts to changes.

The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines. True...

Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer...

In both the B2B and B2C sectors, service teams take on a central role as the communication interface between customers and the various departments of a company. They must meet the ever-increasing communication demands of prospects and customers. Thanks to intelligent software that allows you to...

It is often easier to retain customers than to acquire new ones. That is precisely where Customer Retention Management comes in: The aim is to bind customers to the company in the long term in the simplest possible way and to increase customer satisfaction and loyalty through various measures....

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