W4 Marketingblatt

MARKETINGBLATT

    If you want your projects to thrive on the path to success, you have to keep up with the times and embrace new developments and technologies. ICO marketing is one of the more recent developments: it enables you to win investors for your project. We will subsequently explain, what ICO marketing...

    The customer is king! This idiom does not exist without a reason: customers want to be cared for and be able to count on your support at all times. It goes without saying that employing a service staff member for each and every potential customer who is visiting your website or online shop is...

    There is an abundance of marketing technology to be found: it almost seems as if new developments that lure marketeers with attractive functionalities and thrilling features emerge on a daily base. The temptation to use as many of these innovations as possible is enormous. However, the selection...

    React has been drawing a lot of interest lately – although it is not new. However, it is becoming more and more important in terms of user needs and expectations. In this post, we explain what React is, how it can positively affect your marketing and why it is impossible to imagine modern...

    Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The ideal solution depends on your communication goals.

    Since we live in the age of digitization, people have come to expect great user experiences no matter the device they use. Hence companies need to make sure their website is responsive. This also applies to e-commerce shops in both B2B and B2C!

    Your online sales are going well and the traffic on your sales pages is steadily increasing? That's great! But there are other important numbers to look at as well, such as bounces, aborted shopping processes, negative customer reviews or product returns. If these numbers are on the rise, it is...

    Know your past to know your future: Developments of years past such as marketing automation and artificial intelligence give us some understanding of what will be important in the new year. Other changes have been announced for a while and will finally take effect. We have summarized four things...

    Darwin's theory of evolution is also applicable in marketing: We live in a time of constant change. One trend is replaced by the next, it only takes a moment to bring about new important developments. As the world is becoming faster, marketing has to become more agile. If you want to make a...

    Maybe you know the problem: You have researched a new sofa on your smartphone. You bought it later on your laptop. However, your smartphone now displays ads for the sofa you are sitting on. The goal of cross-channel marketing is to prevent such instances of redundant advertising.