W4 Marketingblatt

MARKETINGBLATT

    Automation is certainly the biggest and most important development in marketing in recent years. Data plays a central role: Never before have companies learned so much from the online behavior of users. A prerequisite is, however, a strategy for how companies want to turn these data into...

    The trends of tomorrow can be deduced from what is developing today. We take a look back at what has changed in the world of marketing during this year and make prognoses for 2017.

    Most businesses use several communication channels to make customers aware of their products and services. However, it often remains unclear whether they do so using a multi channel or cross channel approach.

    Anyone familiar with the advantages of marketing automation will be truly inspired by predictive analytics. The data analyses on which predictive marketing is based are even more powerful thanks to a wider analysis base and allow even more accurate predictions for conversions in direct...

    No business can afford incorrect product information in catalogues or online shops. Still, it happens. The reason for this is that product data is often stored in various file formats and versions in different places. The consequence is a loss of revenue. Product information management can help...

    Every successful online marketing campaign requires customer data. Quite often, however, the data is incomplete or incorrect. A typo will certainly lead to an undelivered newsletter. Moreover, you want to make sure data are used in the right context. There is nothing worse than a promotion for a...

    You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick...

    As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.