W4 Marketingblatt

MARKETINGBLATT

    Know your past to know your future: Developments of years past such as marketing automation and artificial intelligence give us some understanding of what will be important in the new year. Other changes have been announced for a while and will finally take effect. We have summarized four things...

    Darwin's theory of evolution is also applicable in marketing: We live in a time of constant change. One trend is replaced by the next, it only takes a moment to bring about new important developments. As the world is becoming faster, marketing has to become more agile. If you want to make a...

    Maybe you know the problem: You have researched a new sofa on your smartphone. You bought it later on your laptop. However, your smartphone now displays ads for the sofa you are sitting on. The goal of cross-channel marketing is to prevent such instances of redundant advertising.

    Automation is certainly the biggest and most important development in marketing in recent years. Data plays a central role: Never before have companies learned so much from the online behavior of users. A prerequisite is, however, a strategy for how companies want to turn these data into...

    The trends of tomorrow can be deduced from what is developing today. We take a look back at what has changed in the world of marketing during this year and make prognoses for 2017.

    Most businesses use several communication channels to make customers aware of their products and services. However, it often remains unclear whether they do so using a multi channel or cross channel approach.

    Anyone familiar with the advantages of marketing automation will be truly inspired by predictive analytics. The data analyses on which predictive marketing is based are even more powerful thanks to a wider analysis base and allow even more accurate predictions for conversions in direct...

    No business can afford incorrect product information in catalogues or online shops. Still, it happens. The reason for this is that product data is often stored in various file formats and versions in different places. The consequence is a loss of revenue. Product information management can help...

    Every successful online marketing campaign requires customer data. Quite often, however, the data is incomplete or incorrect. A typo will certainly lead to an undelivered newsletter. Moreover, you want to make sure data are used in the right context. There is nothing worse than a promotion for a...

    You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick...