W4 Marketingblatt

MARKETINGBLATT

    Nowadays, no website is solely built for desktop devices. The ongoing process of digitalization and the changes in the way the internet is used show that a mobile version is absolutely necessary. Mobile devices, such as tablets and smartphones, are being used more than ever. Customers expect to...

    Smartphones have long since become a crucial part of our every-day lives. The multitude of their functions is being used in many different ways: navigation, communication and of course: online shopping. Mobile devices continue their triumphant course regarding online browsing. However, the...

    Leverage email, text messages, and push notifications on mobile devices to distribute promotional or business messages to prospects or customers. But why is it so important to reach users when they are on the move?

    Social media such as Facebook have long enjoyed a reputation as being the ultimate interaction-centric communication channels among marketers. But once again we see that change is the only constant in marketing: Messenger marketing is becoming increasingly popular.

    Maybe you know the problem: You have researched a new sofa on your smartphone. You bought it later on your laptop. However, your smartphone now displays ads for the sofa you are sitting on. The goal of cross-channel marketing is to prevent such instances of redundant advertising.

    The world is becoming more and more mobile. Businesses are faced with an important question: How do they reach (potential) customers on mobile devices? Is a mobile-optimized website sufficient or should they develop their own mobile app? It depends on their strategy!

    Google registers more search requests on mobile devices than on desktop computers. The search engine has set forth a couple of parameters according to which it delivers results to its mobile users. Businesses trying to boost sales on mobile devices should consider a few things to come out on top.

    Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According to Google's Mobile Planet study, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...

    Digitization is in full-effect. Not only do we go online using desktop computers at home, but increasingly so when we are on the move in the analog world: tablets and smartphones enable us to go online anytime and anywhere. Effective marketing must take this into consideration – Today, we tell...

    It's a brave new world – a multi-screen world. The decline in desktop computer sales and the persistent rise in tablet and smartphone sales presents both a challenge and opportunity for online B2B communication. It's rather simple: when circumstances (that is screen sizes) change, your website...