You do not have to change to do successful experiential marketing, but you have to be creative! We live in an exciting time. There is an endless stream of entertainment, activities and possibilities to be discovered every day. If you want to be remembered, you have to come up with something...
In some industries, trade fairs still represent the best opportunity to get in touch with existing and new customers, to present them with new solutions and to learn more about their needs. However, the cost and time expenditure is comparatively high. Therefore, exhibition marketing requires a lot...
Customer calendars are a popular giveaway. But do these print products still offer value in the age of digitization? The challenge is developing a strategy that brings together print and digital communications. We show you how this can be done.
“Print is dead!” - We all have heard this before. However, print still fascinates people and there is a steady stream of new publications despite all the proclamations of all the naysayers. Customer magazines remain a popular marketing tool in many sectors. Whether they are effective largely...