W4 Marketingblatt

MARKETINGBLATT

"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...

Online communities have become established and widespread. More and more users appreciate the exchange with like-minded people who share their passion for a certain topic. Users have the need to share knowledge, get information and have a lively exchange, both on private topics such as hobbies...

One often generalizes the term “online community”. You may say “the facebook community is in a good mood” and thus include all facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them...