"Content is king." But what would this truism of content, online and search marketing be without relevant keywords? Relevant keywords are a must in order to ensure visibility on search engines. A good search engine ranking depends on, among other things, high-quality texts with relevant keywords....
Search engine optimization is always a hop topic. This is due to two facts: Google is constantly changing its algorithms to provide users with even better search results. Second, search engine optimization has become increasingly complex. One aspect that often falls under the table is the...
Content Marketing B2B Marketing Automation SEO Lead Management
Every B2B marketers' main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the...
Demand for focused blog content. Every day, around 2 million articles are posted in online blogs alone worldwide. As a small to medium-sized company, you very quickly ask yourself: have I got any chance at all of not being eclipsed by the big players? How can you fight the platforms of the big...
The world is discovering itself via Google? No, the Western world mainly! Other regions prefer other search engines. And those search engines have their own rules according to which they operate. Businesses interested in markets like China and Russia should therefore research Baidu and Yandex.
Are PDF files a ranking killer? Not at all! Just like HTML sites, they can be optimized for search engines. In today's issue, we tell you how to optimize your PDF files and secure a place in the sun.
Many people believe that all you have to do to show up in the top search results is to frequently use the proper keywords in your texts. Yet this does not suffice anymore. This does not mean that the aspect of keywords should be neglected, but that great content is much more important to successful...
Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.
Banner advertising loaded with imperatives, telemarketing and traditional television commercials pale in direct comparison with the effectiveness that inbound marketing achieves. Inbound means: the user himself initiates contact with the provider. And he does so based on the content offered to him....
