W4 Marketingblatt

MARKETINGBLATT

"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...

Online communities have become established and widespread. More and more users appreciate the exchange with like-minded people who share their passion for a certain topic. Users have the need to share knowledge, get information and have a lively exchange, both on private topics such as hobbies...

Thanks to high mobile penetration, Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider...

One often generalizes the term “online community”. You may say “the facebook community is in a good mood” and thus include all facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know...

China has established itself at the top of the hot list of worldwide sales markets. As a result, companies invest a lot of money to set up locations in Beijing, Shanghai or Shenzhen, recruit local staff and expect success to be coming quickly. 谈何容易 (tán hé róngy) is the Chinese proverb that we...

Instagram is booming: over a billion people worldwide are using the social network. There are over 15 million Instagram users in Germany alone, in Switzerland it’s 2.5 million. By now, companies have discovered the social media platform to be a valuable channel for approaching potential...

Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...