W4 Marketingblatt

MARKETINGBLATT

    Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...

    Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...

    Previously, we have already introduced multi and cross channel marketing. However, the wheel of marketing never comes to a halt. If you want to attract and bind users on a long-term base and get them excited for your products, you have to keep trying and provide them with an appealing user...

    According to Statista, Facebook recorded around 3.7 million users in Switzerland in the fourth quarter of 2017. This number is likely to increase even further. Thanks to its regular introduction of new technological developments, Facebook has managed to stay relevant. As a result, more and more...

    Do you have quality content that will interest your community, followers, and potential customers? Very good! Then all you need is the right publishing strategy for your social media channels.

    Modern online marketing is hardly imaginable without influencer campaigns today. Social media thought leaders reach a wide range of users. Their influence can be used to authentically advertise products as well as communicate brand messages. A new study by G + J e | MS empirically shows the...

    Social media are very popular in China. However, both Facebook and Twitter have been censored since 2009. Hence businesses marketing their services in the middle kingdom have to turn to the many local platforms. Sina Weibo is one of China's most popular social media services.

    Social media try to keep users engaged and create buzz by introducing new features. Instagram, which belongs to Facebook, introduced its stories feature a year ago and started monetization earlier this year. Learn more about the use of Instagram Stories in marketing below.

    Social media have become a fixture in our daily lives. As the young and the old have become familiar with the various features, the novelty has worn off. In order to remain exciting, individual channels continuously develop new features to keep people engaged and remain relevant. In the...

    What would modern marketing be without social media channels? Despite all the enthusiasm, the popularity of the individual channels changes over time: new ones rise to the top while others are declining in popularity.