Social media have become a fixture in our daily lives. As the young and the old have become familiar with the various features, the novelty has worn off. In order to remain exciting, individual channels continuously develop new features to keep people engaged and remain relevant. In the following,...
What would modern marketing be without social media channels? Despite all the enthusiasm, the popularity of the individual channels changes over time: new ones rise to the top while others are declining in popularity.
A familiar situation for people who regularly browse the web: once you (un)intentionally click on an online ad your are forwarded to a landing page. Now you are faced with a decision: are you willing to give up personal data to access the advertised content or do you close the tab? If you choose to...
Is it still possible to achieve a high post reach without the help of Facebook Ads? A Facebook post that can keep up with the numbers possible with Facebook Ads is as likely as winning the lottery today. Nevertheless, there is always room for optimization. We have put together some helpful tips.
Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the...
Influencer Marketing is on everyone's lips - even if the principle behind it is not new. The fact that brands are looking for famous spokespeople has long been a common practice. With social media, however, the concept has gotten a new twist. Celebrities as testimonials in classic media are not the...
The idea is not new: using prominent faces to promote one's own brand or products is a common marketing strategy. Until now, companies have used journalists or well-known celebrities as their advocates. With the new, free and very simple ways to share content and opinions offered by social media...
Instagram follows the steps of Facebook and launches Instagram Business with three new marketing features.
Social media connect customers with brands in a unique way. Posts by friends and family mingle with posts by brands. Because social networks usually have detailed information about their users, advertisers can target them more specifically than in other adverting formats. Facebook still is the...
Social media are used for private and professional purposes. They have become valuable tools in B2B and B2C marketing. However, there are so many networks today that it has become hard to determine which one fits the business the best.