W4 Marketingblatt

MARKETINGBLATT

A few years ago, Facebook offered 3 billion dollars for Snapchat. The app did not make profit back then but still refused. Since then, Snapchat has introduced advertising and increased its value to 15 billion dollars. Should you consider using the app for advertising?

Social media can be a valuable communication instrument. However, feeding several channels regularly takes more time and effort than most people think. After all, social media activity is of little use when important things such monitoring and evaluation are neglected.

There is hardly a businesses without a social media presence today. Depending on type and size of business, there are a few social media accounts that have to be managed. Facebook, Twitter and LinkedIn are the standard. Instagram is becoming more and more popular. Networks like Snapchat and...

Private and corporate communication occupies the same space nowadays as social networks are used both by people and by companies. However, people who like to use Twitter should not necessarily be allowed to tweet in the name of their company. Every business communicating via social media should...

Twitter, LinkedIn, Facebook: Social media are not only about image cultivation, but more importantly reach. Regular algorithm updates impede on making contact and communication more and more. Notwithstanding it is not always necessary to invest into advertising features to reach (potential)...

Do you know what people write about you online? Do you know your clients well enough to know what enthralls and what bores them? If not, it is about time you start listening. It is about time for social listening and content listening strategies! 

It's depressing: you put a lot of time and effort into every one of your blog posts, but only a handful of users seem to read them. The problem: usually it's a case of simply lacking the necessary reach! Social media can help to solve this problem.

You can reach more people using social media like...

Everyone knows Facebook – THE social network is an established part of the daily lives of people across all age segments. There even was a Hollywood movie made starring Jesse Eisenberg and Justin Timberlake in 2010. Google+ should ring a bell as well, although the search engine's social network...

The world of branding has seen a major transformation in the last few years. Branding in the age of inbound marketing now takes place almost exclusively online. While in the past it was a question of placing the right ad at the right time, today it is about constantly creating appealing content on...
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