It's a brave new world – a multi-screen world. The decline in desktop computer sales and the persistent rise in tablet and smartphone sales presents both a challenge and opportunity for online B2B communication. It's rather simple: when circumstances (that is screen sizes) change, your website...
The mobile market is shifting into turbo gear: Every other mobile phone sold in Germany is a smartphone, while the sales of tablets (e.g. iPads) are also developing very rapidly. Not least because the possibility of mobile internet is taking on more and more of a supporting role in presentations...
Millions of e-mail inboxes are filled to the brim each day with messages. The simpler, the more interesting and more trustworthy the manner in which company and industry news is presented, the better the chances that we will read them. In this issue, we have put together some of the basics in terms...