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Trade Marketing Part II - This Is How You Find out What You Need to Know about Your Customers.


Companies operating internationally in the sale of investment goods often have no direct access to their end users. Usually, they work through agents, sales partners and middlemen that sale the company's products in the respective countries. However, it is still possible for these companies to get their hands on relevant information. We show you how this is done and tell you why it is so beneficial to your business interests. 

The starting point

Small and midsized companies often lack the monetary resources to set up a sales team in every country. They therefore work with local traders and agents, who handle the sale of products.

 

The challenge

Because of these traders and agents, companies have little information about the people who actually use their products. They mostly have no more than sales figures. This lack of contact keeps users out of sight, thus robbing the manufacturer of valuable information, such as what customers like, what should be improved or redesigned. All these data are decisive for a company's innovativeness and success in many different ways:

 

That's a good reason not to miss out on information from customers. So how can you get to these important market data? We'll show you how! That's a good reason not to miss out on information from customers. So how can you get to these important market data? We'll show you how!

What We Offer: W4 Trade Marketing

W4 helps you to obtain market data directly from the customer. Whether it is critique, suggestions or behavioral patterns - depending on which information you seek, we will develop a customized trade marketing concept for you. You know that off-the-shelf strategies do not travel far these days. Sector- and product-specific measures and carefully-chosen tools are required to ensure that you get unbiased information. We have a wide range of communication channels at our disposal.

Tags: B2B Marketing

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