The starting point
Small and midsized companies often lack the monetary resources to set up a sales team in every country. They therefore work with local traders and agents, who handle the sale of products.
The challenge
Because of these traders and agents, companies have little information about the people who actually use their products. They mostly have no more than sales figures. This lack of contact keeps users out of sight, thus robbing the manufacturer of valuable information, such as what customers like, what should be improved or redesigned. All these data are decisive for a company's innovativeness and success in many different ways:
That's a good reason not to miss out on information from customers. So how can you get to these important market data? We'll show you how! That's a good reason not to miss out on information from customers. So how can you get to these important market data? We'll show you how!
What We Offer: W4 Trade Marketing
W4 helps you to obtain market data directly from the customer. Whether it is critique, suggestions or behavioral patterns - depending on which information you seek, we will develop a customized trade marketing concept for you. You know that off-the-shelf strategies do not travel far these days. Sector- and product-specific measures and carefully-chosen tools are required to ensure that you get unbiased information. We have a wide range of communication channels at our disposal.
