As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.
Big enterprise solutions
Large cooperations that invest a lot of money in marketing and sales reach new clients with elaborate solutions such as Oracle Eloqua, Silverpop (IBM) and ExactTarget (Salesforce).
Example Eloqua by Oracle
Oracle's Eloqua is among the most powerful marketing solution tools and is used by many international companies to generate new leads and to optimize the customer journey. Linking marketing with sales in a data bank is one of the greatest advantages.
Mid tier solutions
Solutions such as HubSpot, Marketo, Infusionsoft or Act-on are ideal for medium-sized companies. Their features include email marking, lead management, SEO, creating landing pages as well as versatile analytics tools.
This marketing automation platform is an ideal entry-level solution for small and medium-sized companies without overly complex enterprise systems. Personalized communication becomes a cakewalk and the new normal. Content, search items and measures to which your audience reacts are made transparent. Apart from many options, marketing and advertising can be managed individually. The newsletter tool is also great: easy to handle and customize and with great lead nurturing methods, the tool makes the best of your email marketing. Moreover, Act-on can be integrated into existing websites and blogs without much hassle.
Entry-level solutions for small businesses
Small businesses can rely on inexpensive providers such as Simplycast, Signal Engage, Raven or Hatchbuck. The user interface of these solutions is very user-friendly. Even though features such as email, content and social media marketing suffice for small companies, they are not as comprehensive as those offered by HubSpot et al.