There is a great chance you have come across a call-to-action button at least once in your life. What is meant here are the graphic button on websites that ask you to do something, such as watching a video or downloading an ebook.
These buttons usually have a specific purpose, which is to convince a user to take an offer. Thereby an unknown user becomes a lead.
To this end the users are referred to a landing page. On these pages, they are offered special content which they can only access in exchange for contact information. Therefore, the purpose of call-to-action buttons is to generate traffic on a landing page and to obtain information on potential clients.
In order to make effective call-to-action buttons, we have compiled the following tips for you:
Call-to-action buttons can be used in many different ways. They are supposed to make people curious and lead them to a landing page. Done the right way, they can play a valuable role in your company's lead generation process.