W4 Marketingblatt

MARKETINGBLATT

W4

Letzte Posts

With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce and m-commerce have been growing significantly in the past decade and...

Short videos are taking over social media all over the world. The usage of short video apps surged even higher during Covid outbreak, when socially isolated people were craving for consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...

With the tremendous expansion of China’s internet and mobile usage, there are more online advertising opportunities for intentional businesses. Before entering this fast growing and constantly evolving market, it is crucial to make a dynamic strategy that adapts to changes.

"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...

Online communities have become established and widespread. More and more users appreciate the exchange with like-minded people who share their passion for a certain topic. Users have the need to share knowledge, get information and have a lively exchange, both on private topics such as hobbies...

Thanks to high mobile penetration, Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...

Online advertising is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't even...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider...

One often generalizes the term “online community”. You may say “the facebook community is in a good mood” and thus include all facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them...