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MARKETINGBLATT

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Maybe you do not hear about this interactive brochure on WeChat that often. But the WeChat H5 page is a marketing tool that all professional brands include in their campaign strategy. It is constantly evolving and small and large companies are competing to see who wins as the fanciest.
 
In recent years, the word 私域流量 meaning "private traffic" has been on everyone's lips in Chinese digital marketing. What is it and why has it become a phenomenon recently?
 

Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...

When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...

Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.

After a brief roadblock caused by pandemic regulations, advanced medical education was pushed towards digitalisation, pulling all involved parties into the online world. Before that, few people were prepared for this development.

Whether you assemble your dream kitchen with Ikea or try on glasses on misterspex.de - 3D product configuration and augmented reality (AR) have already made their way into many online shops. Nevertheless, these additions are still a unique selling point that companies use to set their digital...

European companies operating in China's digital space face various challenges, from growing competition and unequal treatment to regulatory burdens. In this blog article, we address some of these existing issues.

Do you want your medical webinar campaign to stand out despite the flood of daily emails? And you also want to motivate your target doctors to sign up by email? Significant practical tips can work wonders and increase your KPIs at the same time.

When entering the digital world of the Chinese market, your company must adapt its strategy by localising its advertising, keeping up with trends, targeting its audience and choosing the right channel to build your digital presence. 

But what about making your website accessible to Chinese users? 

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