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In China's vast realm of digital landscape, Baidu(百度) is a dominant force and an important platform for companies looking to expand their reach. As the country's largest search engine and comprehensive web services provider, Baidu plays a critical role in connecting brands with China's vast...

China is a tempting opportunity for Western companies looking to expand their reach. However, marketing in China presents a unique set of challenges. When it comes to penetrating the Chinese market, businesses face unique challenges. China has its own distinct culture, language, and social media...

In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint. 

To...

WeChat (微信) is not just a social media and messaging app, it's a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it's the ultimate platform for businesses to connect with their target audience. WeChat Official Accounts provide an avenue for businesses...

Mobile devices have become an integral part of our daily lives, and with the daily use of smartphones and tablets, mobile search has overtaken desktop search. Due to this change in consumer behaviour, it is important for businesses to focus their SEO strategies on mobile and ensure that their...

As a website or blog owner, you have probably heard about the importance of search engine optimization (SEO) and wondered what the real benefits of SEO are, whether it's worth the investment, and how SEO can help your business, regardless of the size of your activity.

SEO brings many benefits,...

You don’t want to waste your time with unqualified leads? Then Account-Based Marketing might be your answer! Account-Based Marketing (ABM) has emerged as a highly effective approach to B2B marketing that allows companies to focus on high-value target accounts and achieve better results. Here, an...

4 REASONS WHY HEALTHCARE ORGANISATIONS SHOULD MAINTAIN THEIR WEBSITES

Medical practices, clinics and pharmaceutical companies cannot afford to neglect their online presence today. On the web, they gain the trust of new patients and customers through relevant content and a user-friendly website.

HR in the healthcare sector is constantly facing new challenges and digitalisation is gradually making its way into this field. Digital resources for administrative and recruiting processes increase efficiency and highlight the attractiveness of a hospital or clinic. So in which areas do...

After Christmas, Easter is the prime season for emotional marketing campaigns. After all, spring fever is a real phenomenon! In fact, the mild weather and extended days boost our happy hormones. So while winter campaigns focus on peace and tranquillity, spring is the right time for cheerful...

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