Google Business Profile (GBP), formerly Google My Business, is often associated with local coffee shops or retail stores. However, its value stretches far beyond B2C businesses—it’s a game-changer for B2B companies aiming to boost visibility and build credibility. Even without walk-in traffic, B2B...
Email marketing may not be new, but it remains a powerful tool for generating and managing leads, even in an age dominated by AI and automation. While these technologies have reshaped how businesses approach lead generation, email continues to deliver unmatched personalization and control. From...
Sure, people compare prices and weigh the pros and cons. But when it comes down to it, emotions often have the final say. We don't just buy with our heads—we buy with our hearts. And those emotional triggers don’t come from bullet points on a product sheet. They come from experiences. That’s where...
B2B Marketing Automation Lead Management HubSpot
Lead generation is the strategic foundation of modern customer acquisition. For marketers and business leaders alike, it defines the difference between reactive outreach and sustainable growth. A lead—whether in B2B or B2C—represents more than just contact data. It’s a signal of intent, often tied...
The world of eCommerce in 2025 is anything but one-size-fits-all. Whether you're a solo founder spinning up your first online shop or a global brand managing dozens of storefronts, the platform you choose can make or break your momentum. With dozens of contenders on the market—some promising...
Customer relationship management has become a defining factor in business success. In a marketplace saturated with products and services, the way you engage and support your (potential) customers sets you apart.
A bounced email is a message that can’t be delivered due to permanent errors like a wrong email address. This guide covers the main types of bounces: hard bounce vs. soft bounce, what causes them, their impact, and how to fix bounces.
The Chinese market is one of the largest and most dynamic economic markets in the world, which is prompting more and more European companies to gain a foothold there. But these companies face a variety of challenges, especially in the area of marketing. From intense competition to an uneven playing...
Smartphones have become an indispensable part of our lives, and the importance of optimizing websites for mobile devices cannot be overstated. In addition, it is crucial to ensure a seamless user experience across different screen sizes. Responsive design, a technique that adapts a website's layout...
Choosing the right content management system (CMS) is more than a technical decision; it's a strategic choice that will shape the digital future of your business. An effective CMS not only streamlines digital content management, but also increases interaction with your audience and supports the...
