W4 Marketingblatt

MARKETINGBLATT

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Launched in 2011, Zhihu (In english: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

When it comes to a successful marketing strategy, businesses will likely make the mistake of thinking that one type strategy is enough for every location or market. But defining a  marketing strategy suitable for all countries or an entire content is the wrong tactic for business growth. Localising...

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...

WeChat is the main tool to build digital presence in China, increase brand awareness and generate leads. Having WeChat in your marketing strategy is a must-have element. Basically, this instant messaging application is supposed to be one of a company's primary social platforms. 

The highly competitive market is like an endless marathon and you have to outrun your competitors. To do this you must always stay updated on the latest marketing trends. The first quarter of 2022 is already ending and for us it is the right time to confirm the trends in marketing that will affect...

The Michelin man from Michelin, Tony the tiger of Kellogg’s cereal, McDonald's clown and the more recent Panda of the Olympics 2022, are just a few of the recognizable mascots of famous brands. How many times have you also seen animations or unique characters on TV that you recognized and...

The last two years have been very confusing and turbulent for both traders and customers. Numerous changes and restrictions such as lockdowns, supply chain issues, and increased environmental awareness required many adjustments - and at times turned out to be challenging!

But for those who accept...

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This centralized platform allows all marketing channels including website, blog, email, and, of course, social media to be managed with one tool. That means you can easily integrate social media...

We have previously seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or having understood their great influence in online commerce does not mean that you can choose one at random. 

KOLs (Key Opinion Leader) are social media influencers particularly popular in the Chinese marketing field. We may be hesitant to think that KOLs are a synonym for the influencers that we Westerners are used to seeing on social media, but their influence is greater than we can imagine. 

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