MARKETINGBLATT

Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...

Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...

Are you spending a lot of time pondering your marketing strategy meanwhile publishing on many channels with a wide range of topics without ever reaching your goals regarding reach, opening rates and traffic? Do you want to adjust your marketing strategies and save resources while seeing which...

Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing activities based on these models can be tailored to specific target groups. Creating a negative persona can also provide...

In online marketing, it is paramount to generate as much traffic as possible on all communication channels. A lot of traffic is the prerequisite for increasing the conversion rate. But there are other measures that can boost conversions. Three of them are presented below.

Darwin's theory of evolution is also applicable in marketing: We live in a time of constant change. One trend is replaced by the next, it only takes a moment to bring about new important developments. As the world is becoming faster, marketing has to become more agile. If you want to make a...

In some industries, trade fairs still represent the best opportunity to get in touch with existing and new customers, to present them with new solutions and to learn more about their needs. However, the cost and time expenditure is comparatively high. Therefore, exhibition marketing requires a...

Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the...

Once a company has generated leads - that is, data from interested parties - it has already taken a big step expanding its customer base. However, this data set does not give away much information about individual users. That is why businesses should create personas.

Maybe you know the problem: You have researched a new sofa on your smartphone. You bought it later on your laptop. However, your smartphone now displays ads for the sofa you are sitting on. The goal of cross-channel marketing is to prevent such instances of redundant advertising.