MARKETINGBLATT

As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.

Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...

Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...

Are you spending a lot of time pondering your marketing strategy meanwhile publishing on many channels with a wide range of topics without ever reaching your goals regarding reach, opening rates and traffic? Do you want to adjust your marketing strategies and save resources while seeing which...

Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing activities based on these models can be tailored to specific target groups. Creating a negative persona can also provide...

In online marketing, it is paramount to generate as much traffic as possible on all communication channels. A lot of traffic is the prerequisite for increasing the conversion rate. But there are other measures that can boost conversions. Three of them are presented below.

Darwin's theory of evolution is also applicable in marketing: We live in a time of constant change. One trend is replaced by the next, it only takes a moment to bring about new important developments. As the world is becoming faster, marketing has to become more agile. If you want to make a...

In some industries, trade fairs still represent the best opportunity to get in touch with existing and new customers, to present them with new solutions and to learn more about their needs. However, the cost and time expenditure is comparatively high. Therefore, exhibition marketing requires a...