Automation is no longer purely an efficiency topic. Today, companies face the challenge of reliably managing increasingly complex processes, keeping data consistent, and responding quickly to market changes. Manual workflows, media breaks, and isolated systems are increasingly becoming obstacles to...
The transformation of B2B marketing will continue to accelerate in 2026. In this interview, Sarah Wilhelm, CEO of W4, talks about the changes that are already becoming visible today and how companies can adapt their marketing strategy so it continues to deliver reliable results in the years ahead.
Product marketing teams today manage launches, coordinate cross-functional workflows, and translate user behavior into actionable decisions, all while navigating an increasingly fragmented technological landscape. Choosing software is is an important part in building a system that supports...
Businesses waste countless hours, moving data between apps and managing data manually. This can happen by copying contacts from forms into CRMs, updating spreadsheets from email notifications, and syncing customer information across platforms. Workflow automation platforms eliminate this repetitive...
Today’s market is saturated. Everywhere you look, there’s an abundance of products and services competing for consumer attention. Do you have a good product or an innovative service? That’s great—but it’s no longer enough.
To secure a permanent place in your target audience’s mind, you need a...
B2B Marketing Automation Lead Management HubSpot
Lead generation is the strategic foundation of modern customer acquisition. For marketers and business leaders alike, it defines the difference between reactive outreach and sustainable growth. A lead—whether in B2B or B2C—represents more than just contact data. It’s a signal of intent, often tied...
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The world of eCommerce in 2025 is anything but one-size-fits-all. Whether you're a solo founder spinning up your first online shop or a global brand managing dozens of storefronts, the platform you choose can make or break your momentum. With dozens of contenders on the market—some promising...
Customer relationship management has become a defining factor in business success. In a marketplace saturated with products and services, the way you engage and support your (potential) customers sets you apart.
With Breeze, HubSpot is launching a new AI suite that's generating a lot of buzz and just as many questions. Three building blocks, three promises: Breeze Intelligence, Breeze Agents, and Breeze Copilot for better data, fewer repetitive tasks, and direct support in the work process.But what exactly...
These days, customer expectations shift fast—and keeping up is no small feat. Reaching people with the right message, at the right moment, is harder than ever. That’s where predictive analytics marketing steps in.Think of it as a crystal ball powered by data. By digging into patterns across massive...
