MARKETINGBLATT

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

Thanks to digitalisation and the development of new technologies and software, there are a multitude of applications and tools that contribute significantly to the optimisation of business processes – Odoo apps are definitely one of them. The crucial point here is that the tools must be as...

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...

There have never been as many ways to create and share appealing content for lead generation as today: a large number of media and communication channels are ready to be used by companies to create awareness as well to generate and nurture leads. Interactive content will play an increasingly...