MARKETINGBLATT

Turning potential customers into loyal, long-term partners is not just a possibility in the challenging B2B landscape—it’s a competitive advantage waiting to be seized. But how do you move beyond chasing short-term leads to building sustainable, lasting demand? The key lies in a strategic demand...

Leads are essential for every B2B company. But what happens when they don't come? Since many of our customers struggle with exactly this challenge, we know the problem all too well.

As a certified HubSpot partner, W4 Agency is your one-stop shop for maximizing the power of HubSpot for your business. We understand the ever-evolving marketing landscape, where AI is rapidly transforming how businesses operate. HubSpot,known for its commitment to innovation, has embraced this...

B2B purchasing decisions are rarely easy. Companies face lengthy decision-making processes in which multiple stakeholders must coordinate, while the market offers an increasing number of digital channels that potential customers use independently. Traditional sales are increasingly losing...

In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...

Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...