MARKETINGBLATT

Thanks to digitalisation and the development of new technologies and software, there are a multitude of applications and tools that contribute significantly to the optimisation of business processes – Odoo apps are definitely one of them. The crucial point here is that the tools must be as...

In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint. 

To...

As a platform for digital data analysis, Google Analytics is essential for the online presence of many companies. In addition to website visits, the platform is primarily used to evaluate the success of online marketing campaigns. Back in 2020, the upgrade Google Analytics 4 (GA4) was launched,...

Preventing customer churn is as crucial an aspect as customer acquisition, if not even more so. It is often more efficient and resource-saving to retain more firmly those users who have already had a good experience with a company. To prevent churn, it's important to play out the ideal content at...

There are a variety of analysis tools that make it possible to evaluate multiple platforms simultaneously. A very popular tool is Google Analytics. But why should you even bother to evaluate your platforms? The answer is clear: To further optimize the performance of your online communication. But...

You are planning or already running great marketing campaigns? Good for you! But do you also evaluate them accordingly to gather valuable information for further steps? Customer data is crucial to your marketing success today.

The core of good content marketing is relevant content. But after valuable time and resources have been spent on creating content, there also has to be a distribution strategy in place and an idea of how to measure the effectiveness of your content.

The EU General Data Protection Regulation (GDPR) became effective on 24 May 2016. After a transitional period of two years, it becomes enforceable from 25 May 2018 for all companies marketing products to individuals within the European Union (EU) – even if organizations reside outside the EU. We...

It has become a truism that data is the oil of the 21st century. In the course of advancing digitization, more and more data are being generated: on the one hand by the online behavior of consumers, on the other by products increasingly equipped with sensors (Internet of Things). But what exactly...

Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...