As a platform for digital data analysis, Google Analytics is essential for the online presence of many companies. In addition to website visits, the platform is primarily used to evaluate the success of online marketing campaigns. Back in 2020, the upgrade Google Analytics 4 (GA4) was launched,...
There are many different marketing models and each one has its advantages. It takes time and deliberation to find the ideal model for your business and customer needs. Performance marketing is a good solution for companies that want to know exactly where they stand and what their marketing...
There are a variety of analysis tools that make it possible to evaluate multiple platforms simultaneously. A very popular tool is Google Analytics. But why should you even bother to evaluate your platforms? The answer is clear: To further optimize the performance of your online communication. But...
You are planning or already running great marketing campaigns? Good for you! But do you also evaluate them accordingly to gather valuable information for further steps? Customer data is crucial to your marketing success today.
The core of good content marketing is relevant content. But after valuable time and resources have been spent on creating content, there also has to be a distribution strategy in place and an idea of how to measure the effectiveness of your content.
The EU General Data Protection Regulation (GDPR) became effective on 24 May 2016. After a transitional period of two years, it becomes enforceable from 25 May 2018 for all companies marketing products to individuals within the European Union (EU) – even if organizations reside outside the EU. We...
It has become a truism that data is the oil of the 21st century. In the course of advancing digitization, more and more data are being generated: on the one hand by the online behavior of consumers, on the other by products increasingly equipped with sensors (Internet of Things). But what exactly...
Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...
Marketing Automation Analytics Marketing Technology
Automation is certainly the biggest and most important development in marketing in recent years. Data plays a central role: Never before have companies learned so much from the online behavior of users. A prerequisite is, however, a strategy for how companies want to turn these data into actionable...
If you want your search engine optimization to be successful, you have to continuously measure, analyze and optimize. The key term associated with doing so is 'key performance indicator'. The KPI gives indication of your SEO performance. It encompasses various key figures, from the number of site...