W4 Marketingblatt

MARKETINGBLATT

    The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...

    The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

    Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...

    The B2B sector decisively influenced by the increasing digitalization and globalization. However, this fact has not gotten through to all marketers and entrepreneurs yet. Nowadays you need more than a downloadable product flyer to convert users to customers. A clear company profile, a precise...

    Knowledge is power! This proverb doesn’t exist without a reason. If you gather profound knowledge in a specific field, you certainly gain an advantage over your competition. Thanks to digitalization and globalization, we are nowadays able to obtain knowledge from all corners of the world....

    Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...

    By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads...

    A website is every company’s flagship. Back then, traffic was generated via outdated push marketing. It is obvious that much has changed: no one likes to see interruptive or aggressive advertisement, neither on TV nor in the letterbox. Buying behavior has shifted and any search for a perfect...

    It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain...

    If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...