The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business.
One often generalizes the term “online community”. You may say “the Facebook community is in a good mood” and thus include all Facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who communicate...
Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...
The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...
By now, marketeers know that psychology plays an important part in improving marketing and advertising campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important...
It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain to...
Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...
A balanced, diverse and agile content strategy is essential for companies that rely on online marketing measures - and that are the most. But what exactly is content marketing and how do you develop a balanced content strategy?
If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure and definition of keywords to the integration of media and links, certain features and factors must be taken into account. Effective content marketing requires a strategic approach that...
Many have realized that content is king. For this reason, more and more businesses offer PDF downloads on their websites as part of their content marketing campaigns. There are many options for downloadable content, yet it is often unclear as to what to expect from the various formats, among them...
