Companies have pulled of the craziest stunts to attract the attention of potential customers. Shocking posters, provocative commercials or surprising interview questions belong to such extraordinary advertising campaigns. The principle of guerrilla marketing: The more extravagant and creative a...
Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the...
Texts and images belong together in storytelling like salt and pepper on the kitchen table: they can be good on their own, but they make an irresistible mix together. Most readers will surely agree. An awesome image, a popping headline and chances are great that the rest of the blog post or story...
Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.
“Print is dead!” - We all have heard this before. However, print still fascinates people and there is a steady stream of new publications despite all the proclamations of all the naysayers. Customer magazines remain a popular marketing tool in many sectors. Whether they are effective largely...
Outsourcing your marketing content is the key factor to improve your strategy. From small start-ups to large corporations, they have to manage their website, blog and social media on their own and quickly. Sooner or later they realise that doing high response content marketing requires a lot of...
Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According toGoogle's Mobile Planetstudy, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...
