Marketing is psychology - this is not a new insight. Yet only few marketers consider the neural processing of content when creating marketing campaigns. But the insights provided by psychology should be at least considered in every campaign.
Startups know that getting a project ready is tough. The goal is to keep the time to market short while using only a few resources. This Eric Ries-based „Lean Startup“ principle can also be applied to content marketing.
What are the elements of search engine optimization? Texts, users and certain technologies: Modern search engine optimization is based on these three pillars. It is striking that these cornerstones are in constant change. How do you do justice to modern search engine optimization?
We are exposed to a daily flood of information in the digital age. The average attention span has changed enormously. Marketing strategies must adapt to this development in order to get the message in front of users. Snack Marketing is a solution users will find tasty.
Customers expect content tailored to their needs today. This means that static websites whose content has to address all possible user groups are no longer up-to-date. Personalized content needs dynamic content.
Content Marketing is on everyone's lips. But as more and more companies integrate engaging content into their marketing mix, it is becoming harder and harder to draw attention, generate leads, and achieve conversions with it. Is content still king? Yes, but only on the condition that it is...
Businesses respond to comments and customer reviews with regularity and confidence today – or at least they should. Digitalization and globalization require businesses to respond to customer feedback individually in order to personalize their digital communication and to retain customers. Whether...
The core of good content marketing is relevant content. But after valuable time and resources have been spent on creating content, there also has to be a distribution strategy in place and an idea of how to measure the effectiveness of your content.
A balanced, diverse and agile content strategy is essential for companies that rely on online marketing measures - and that are the most. But what exactly is content marketing and how do you develop a balanced content strategy?
Customers prefer to research information themselves before they contact sales representatives. This increasingly applies to the technically savvy B2B buyer as well. Trade fair appearances and product data sheets are no longer sufficient to meet customers' information needs. Content marketing is the...
