Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the opportunities afforded by this marketing strategy this year. Influencer Marketing is currently one of the leading trends in online marketing.
Table of contents
- Why Influencer Marketing Is Still an Untapped Opportunity
- Where can I find influencers for my products?
- Swiss agencies
- German Platforms
- Other platforms and agencies specializing in Influencer Marketing
- How to Connect and Collaborate with Influencers
Why Influencer Marketing Is Still an Untapped Opportunity
Until now, only an exceptionally small percentage of companies has implemented online campaigns with thought leaders on social networks — and those that have, mostly saw great success. About two thirds of Swiss consumers research product quality, functionality, and pricing online before making a purchase. That’s a huge opportunity to reach potential customers at exactly the right moment.
While influencer marketing is well-known in industries like fashion, lifestyle, fitness, and tech, its potential goes far beyond that. Even products usually sold through referrals — like banking, insurance, and tourism — can benefit from influencer partnerships. A trusted voice recommending your brand builds credibility and speeds up buying decisions.
The space is still growing, and early movers can build strong, authentic connections with audiences before the market gets overcrowded. If you haven’t explored influencer marketing yet, now might be the perfect time to start.
Where can I find influencers for my products?
Wanted - found - marketed. Finding the influencers who have the greatest reach is quite simple. However, they do not automatically guarantee the success of your products. The key factors of a successful advertising campaign are authenticity, credibility and discreet product placement. Otherwise, the cooperation misses the target and is perceived as classic advertising. Brand and influencer would lose trust. How to find suitable influencers?
There are two options: You can either search for brand advocates yourself via the Instagram suggested user list or use an agency or platform. Both options can be worthwile. Anyone who is good at navigating the social web and can identify potential influencers and approach them directly. With little effort an InstaMeet can be organized to get familiar with selected influencers who are invited to the event.
The criteria for this are summarized here:
How to Find the Right Multipliers
Anyone who does not have the time or the knowledge can find influencers through platforms and specialized agencies. They might also have some campaign ideas for you. In principle, the reach of posts should not be taken as the sole success indicator. An active, responsive community and expertise or affinity for a topic are equally relevant when selecting an influencer.
Swiss agencies
Kingfluencers
The Kingfluencers agency maintains contact with more than 1,000 influential personalities on diverse social channels. Some of them have 10 million followers. The implementation of campaigns is managed through an app programmed for this purpose. Campaign performance is continuously monitored.
einflussreich.ch
The site offers readers up-to-date rankings of influencers (according to reach!) filtered by country. Huge brands are occupying the top ranks - which is probably less helpful when looking for actual people. The list can not be filtered by industry or topic. You can still get inspiration and best practice examples here.
German Platforms
Reach City
This provider specializes in bringing together companies and YouTubers. People can register as an influencer or company in just a few steps. Companies outline their objectives. This summary is then forwarded to the potential influencers. Interested YouTubers, Twitterer or bloggers submit suggestions on how they would present your product and what reach and target groups are to be expected. If companies and influencers have found each other, they work out the project in a protected digital workspace. Only what has been released by the client is published. Customers are AEG, Lidl, Nintendo, ErgoDirect.
Hashtaglove
The German provider Hashtaglove works similarly. Influencers find companies and vice versa. There are numerous examples of campaigns realized thanks to the platform.
https://www.hashtaglove.de/campaigns/marketplace
Other platforms and agencies specializing in Influencer Marketing
influencerdb.net (Germany)
visumate.com (Germany)
brandnew.io
instabrand.com (USA)
snapfluence.com
themobilemedialab.com (USA)
247laundryservice.com (USA; UK)
Read more about Social Media Marketing.
How to Connect and Collaborate with Influencers
Finding the right influencer is only half the job — now you need to get their attention and build a great relationship. Here’s how to make your outreach work:
- Spark their interest
Influencers care about relevance. Before you message them, ask: Why would they care about this partnership? Mention what you like about their content and why your brand fits their audience. Show you’ve done your homework. A personal, thoughtful message stands out. - Be clear about your goals
Let them know what you’re looking for — a product review, story, giveaway, or something else. The clearer your offer, the easier it is for them to say yes. - Give creative freedom
Influencers build trust with their followers by being authentic. Share your message, but let them present it in their own way. - Discuss the details
Agree on deliverables, deadlines, compensation, and content rights early. Be honest about your budget — even micro-influencers appreciate transparency. - Confirm with a simple contract
Outline expectations in writing. It protects both sides and avoids confusion. - Build a real connection
Give feedback, share their content, and keep in touch. A happy influencer often becomes a long-term brand fan.
👉 Want to stand out? Show that you value them, not just their follower count.
