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Marketing Automation for Sensor Technology and measurement

by W4 / July 6, 2020

Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...

E-Mail Marketing Mobile Marketing Content Marketing Suchmaschinenoptimierung (SEO) Social Media Marketing Digital Marketing Marketing Automation Software

Digital marketing for NPOs: How it works!

by W4 / May 4, 2020

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know...

Marketing Automation Marketing Technology China Marketing International Marketing Digital Marketing

How to build a successful China marketing and sales strategy

by W4 / March 3, 2020

Companies in Europe recognize the tremendous potential of doing business in China. Many of them are looking for an approach for marketing and sales that meets the country’s unique B2B and B2C landscape. There are some clear steps to bridge the global gap successfully!

Marketing Technology Search Engine Optimization (SEO)

WHAT ARE Progressive Web Apps (PWA) & Headless CMS?

by W4 / January 28, 2020

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

Marketing Technology Digital Marketing

Headless CMS – 3 reasons To think about Headless Content Management Systems

by W4 / January 13, 2020

No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...

Content Marketing Inbound Marketing Digital Marketing

How to activate leads and customers with games

by W4 / October 21, 2019

The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...

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Search engine optimization for modern brands

by W4 / September 18, 2019

Loyalty to brands is continually declining among buyers. Companies continue to invest large budgets to help consumers build brand loyalty. The measures and methods used have changed significantly with the communication opportunities offered by digitalization. Brands focus on improved customer...

Content Marketing Branding Digital Marketing

Brand communication in the digital transformation

by W4 / September 3, 2019

The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

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Marketing Automation Marketing Technology

Push efficiency with Marketing Automation Technology. But Which Is the Best?

by W4 / August 21, 2019

As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.

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Marketing Automation Marketing Technology Digital Marketing AI

Personalized Campaigns: How Marketing Automation Tools and AI improve your customer communication

by W4 / August 7, 2019

Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.

Marketing Automation for Sensor Technology and measurement

Digital marketing for NPOs: How it works!

How to build a successful China marketing and sales strategy

WHAT ARE Progressive Web Apps (PWA) & Headless CMS?

Headless CMS – 3 reasons To think about Headless Content Management Systems

How to activate leads and customers with games

Search engine optimization for modern brands

Brand communication in the digital transformation

Push efficiency with Marketing Automation Technology. But Which Is the Best?

Personalized Campaigns: How Marketing Automation Tools and AI improve your customer communication

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