MARKETINGBLATT

Preventing customer churn is as crucial an aspect as customer acquisition, if not even more so. It is often more efficient and resource-saving to retain more firmly those users who have already had a good experience with a company. To prevent churn, it's important to play out the ideal content...

With platforms like Instagram and Co., the importance of images on the web has increased enormously. The expression "a picture is worth a thousand words" speaks for itself. Until recently, search engines were unable to recognize depicted content. Thanks to technological progress, this has...

There are various approaches to running online marketing on different channels: Multi-, omni-, and cross-channel marketing are the most commonly used terms. Since users' communication needs are becoming increasingly diverse and they want to be able to choose flexibly when they want to obtain...

The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines....

Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

"Let's do business together, I'm buying!" is the most desired closing phrase of all forms of canvassing. Anyone who works on the very front line knows: classic client acquisition methods and conventional advertising no longer offer any guarantee of attracting new customers successfully. As a...

Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer...

In both the B2B and B2C sectors, service teams take on a central role as the communication interface between customers and the various departments of a company. They must meet the ever-increasing communication demands of prospects and customers. Thanks to intelligent software that allows you to...

It is often easier to retain customers than to acquire new ones. That is precisely where Customer Retention Management comes in: The aim is to bind customers to the company in the long term in the simplest possible way and to increase customer satisfaction and loyalty through various measures....