MARKETINGBLATT

Do you want your medical webinar campaign to stand out despite the flood of daily emails? And you also want to motivate your target doctors to sign up by email? Significant practical tips can work wonders and increase your KPIs at the same time.

When entering the digital world of the Chinese market, your company must adapt its strategy by localising its advertising, keeping up with trends, targeting its audience and choosing the right channel to build your digital presence. 

But what about making your website accessible to Chinese users? 

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The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...

Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...

Your company’s WeChat Official Account is not getting you the desired results? 

Have no idea how to increase your brand's visibility? 

Is your audience’s attention to your brand waning?

If you answered yes to the above questions, then you should pause and work on your WeChat SEO. In this article,...

People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...

Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.

Newsletters, social media and advertisements all link to the company website. For many businesses, this is the centre of their professional online presence. Here, customers search for specific information or are inspired by special offers. The corporate website also gives brands the chance to show...

Do you think you know all the Chinese platforms useful for your marketing? In our previous articles, we talked a lot about a few of them and why you need to consider them for your marketing. But you don’t know about the famous live and video platform of China. And we are not talking about TikTok.

Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...