W4 Marketingblatt

MARKETINGBLATT

    Companies in Europe recognize the tremendous potential of doing business in China. Many of them are looking for an approach for marketing and sales that meets the country’s unique B2B and B2C landscape. There are some clear steps to bridge the global gap successfully!

    If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

    No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...

    The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...

    Loyalty to brands is continually declining among buyers. Companies continue to invest large budgets to help consumers build brand loyalty. The measures and methods used have changed significantly with the communication opportunities offered by digitalization. Brands focus on improved customer...

    The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

    As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.

    Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.

    More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

    China has established itself at the top of the hot list of worldwide sales markets. As a result, companies invest a lot of money to set up locations in Beijing, Shanghai or Shenzhen, recruit local staff and expect success to be coming quickly. 谈何容易 (tán hé róngy) is the Chinese proverb that we...