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Why do we think HubSpot might be the best social media marketing tool out there?

What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.

In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...

E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.

If your company has already switched to online trading or is...

Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.

PIM system selection criteria: How to find the best product information management system. Once you've completed the necessary groundwork for setting up a product information management (PIM) system – getting everyone on board, cleaning up existing product data and getting your data management team...

China is the world's largest ecommerce market, with over 1.3 billion potential customers.

Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...

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Sarah Wilhelm
Sarah Wilhelm
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