MARKETINGBLATT

Sales is the engine of every company – and yet, unfortunately, sales optimisation is all too often neglected. But like a regular oil change in a car, a regular review of sales measures is enormously important to ensure the success of a company. In our digital and particularly fast-moving times,...

The retail landscape is rapidly evolving every day, and businesses need to implement effective marketing strategies to make their business a success. Technology is playing a crucial role in reshaping consumer behaviour and consequently competition is also intensifying. In this scenario, retailers...

There are trends that stay – gamification is one of them! The term describes a strategy that uses game-like elements in an attempt to increase people's motivation, engagement, and interaction. This opens up an exciting opportunity for companies to offer both employees and customers an entertaining...

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

As you may know, Baidu is the largest search engine in China, and its advertising platform offers businesses the opportunity to reach their audience through targeted advertising campaigns. One of the key elements of a successful Baidu advertising campaign is the landing page, i.e. the page to which...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

Online advertising is critical in the digital age, especially in China, where its importance has grown exponentially. Baidu, known as the "Google of China," is the leading online advertising platform. With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in...

In China's vast realm of digital landscape, Baidu（百度） is a dominant force and an important platform for companies looking to expand their reach. As the country's largest search engine and comprehensive web services provider, Baidu plays a critical role in connecting brands with China's vast...