W4 Marketingblatt


    Have you ever canceled a purchase because the payment method did not work for you? No company wants to lose potential customers at the finish line. Due to the enormous market penetration of WeChat's payment service, this hardly happens in China: The smartphone has become a wallet.

    Anyone who thinks WeChat is simply the Chinese counterpart to Facebook has not quite grasped its power: Thanks to the countless miniprograms that run on the app, it permeates the daily lives of its users in an unparalleled way.

    Startups know that getting a project ready is tough. The goal is to keep the time to market short while using only a few resources. This Eric Ries-based „Lean Startup“ principle can also be applied to content marketing.

    What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

    Trade fairs are still very important in the Middle Kingdom. Particularly in B2B marketing, they form an important entry point for customer communication - especially when it comes to generating WeChat contacts.

    Although they are somewhat known in Western societies, they are far from popular: QR codes. This is different in China. The popular WeChat app uses QR codes for various functions, making them indispensable for companies active in the Middle Kingdom.

    Foreign companies that want to enter the Chinese market successfully have to be familiar with local privacy regulations and adapt to them. This includes the Cybersecurity Act, which came into effect in June 2017.

    More and more companies are looking for ways into the Chinese market. Establishing a successful business in China today involves the immensely popular mobile app WeChat. However, a simple company profile on the app does not suffice. Successful WeChat marketing requires professional H5 pages.

    What are the elements of search engine optimization? Texts, users and certain technologies: Modern search engine optimization is based on these three pillars. It is striking that these cornerstones are in constant change. How do you do justice to modern search engine optimization?

    Leverage email, text messages, and push notifications on mobile devices to distribute promotional or business messages to prospects or customers. But why is it so important to reach users when they are on the move?