Marketingblatt

Headless CMS – 3 reasons To think about Headless Content Management Systems

by W4 / January 13, 2020

No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is...

Content Marketing Inbound Marketing Digital Marketing

How to activate leads and customers with games

by W4 / October 21, 2019

The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...

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Search engine optimization for modern brands

by W4 / September 18, 2019

Loyalty to brands is continually declining among buyers. Companies continue to invest large budgets to help consumers build brand loyalty. The measures and methods used have changed significantly with the communication opportunities offered by digitalization. Brands focus on improved customer...

Content Marketing Branding Digital Marketing

Brand communication in the digital transformation

by W4 / September 3, 2019

The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

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Marketing Automation Marketing Technology

Push efficiency with Marketing Automation Technology. But Which Is the Best?

by W4 / August 21, 2019

As the popularity of marketing automation increases, the number of solution providers is growing too. Comparing the various solutions under various aspects like objectives, features and costs is essential to achieve the best ROI.

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Marketing Automation Marketing Technology Digital Marketing AI

Personalized Campaigns: How Marketing Automation Tools and AI improve your customer communication

by W4 / August 7, 2019

Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.

B2B Marketing Marketing Automation Lead Nurturing Marketing Technology Inbound Marketing

How to increase efficiency in Marketing

by W4 / July 19, 2019

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

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Social Media Marketing China Marketing

Chinese market: Establishing Social Media as Main Channel for Marketing

by W4 / July 3, 2019

China has established itself at the top of the hot list of worldwide sales markets. As a result, companies invest a lot of money to set up locations in Beijing, Shanghai or Shenzhen, recruit local staff and expect success to be coming quickly. 谈何容易 (tán hé róngy) is the Chinese proverb that we...

Content Marketing Search Engine Optimization (SEO)

Full speed ahead into the future of SEO

by W4 / June 25, 2019

Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...

Marketing Technology Search Engine Optimization (SEO)

What is Google My Business?

by W4 / May 24, 2019

Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products...

MARKETINGBLATT

Headless CMS – 3 reasons To think about Headless Content Management Systems

How to activate leads and customers with games

Search engine optimization for modern brands

Brand communication in the digital transformation

Push efficiency with Marketing Automation Technology. But Which Is the Best?

Personalized Campaigns: How Marketing Automation Tools and AI improve your customer communication

How to increase efficiency in Marketing

Chinese market: Establishing Social Media as Main Channel for Marketing

Full speed ahead into the future of SEO

What is Google My Business?

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