W4 Marketingblatt

MARKETINGBLATT

The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalise and humanise their business. 

China is the landscape of opportunity for brands who wish expand their market. Once they choose what kind of products they want to sell in Mainland China, they need to find a way to sell and advise them. 

Baidu is Google’s number one rival (link to the old article). It is the primary search engine in China and is, therefore, the first choice when it comes to promoting one’s brand in Mainland China.

With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. Of course, it all starts with a good website setup.

In many specialties, the majority of patients come to the practice via referring physicians. That is why efficient referral marketing is a central component of practice marketing in many specialties. However, many practices and clinics lack the right strategy or the time to implement it.

Launched in 2011, Zhihu (In english: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

When it comes to a successful marketing strategy, businesses will likely make the mistake of thinking that one type strategy is enough for every location or market. But defining a  marketing strategy suitable for all countries or an entire content is the wrong tactic for business growth. Localising...

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...

WeChat is the main tool to build digital presence in China, increase brand awareness and generate leads. Having WeChat in your marketing strategy is a must-have element. Basically, this instant messaging application is supposed to be one of a company's primary social platforms. 

The highly competitive market is like an endless marathon and you have to outrun your competitors. To do this you must always stay updated on the latest marketing trends. The first quarter of 2022 is already ending and for us it is the right time to confirm the trends in marketing that will affect...

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