Google Business Profile (GBP), formerly Google My Business, is often associated with local coffee shops or retail stores. However, its value stretches far beyond B2C businesses—it’s a game-changer for B2B companies aiming to boost visibility and build credibility. Even without walk-in traffic, B2B...
Some ads work. Others flop. Why? Often, nobody really knows. Gut feeling, creative flashes, past experience? Nice to have—but not reliable.
Email marketing may not be new, but it remains a powerful tool for generating and managing leads, even in an age dominated by AI and automation. While these technologies have reshaped how businesses approach lead generation, email continues to deliver unmatched personalization and control. From...
Trade fairs and business events in China are much more than just product shows. They are among the most effective levers for gaining market access, establishing business contacts and raising brand awareness.
Whether it's customer service, order processing or internal communication, digital processes have long been part of everyday business life. However, many small and medium-sized enterprises are struggling to tackle digital transformation systematically. What is often lacking is not so much insight...
Sure, people compare prices and weigh the pros and cons. But when it comes down to it, emotions often have the final say. We don't just buy with our heads—we buy with our hearts. And those emotional triggers don’t come from bullet points on a product sheet. They come from...
B2B Marketing Automation Lead Management HubSpot
Lead generation is the strategic foundation of modern customer acquisition. For marketers and business leaders alike, it defines the difference between reactive outreach and sustainable growth. A lead—whether in B2B or B2C—represents more than just contact data. It’s a signal of intent, often tied...
In email marketing, personalized emails that include first names in the salutation have long been standard practice. What used to stand out now has no effect if the content, timing, and context are not right. If you want to generate relevance in the inbox, you need more than simple placeholders.
Today's customers move seamlessly between websites, social media, mobile apps, physical stores, and other digital touchpoints. They gather information, compare products, and buy where the experience is right. According to Salesforce, this is just as important as price for 88 percent of consumers....
The world of eCommerce in 2025 is anything but one-size-fits-all. Whether you're a solo founder spinning up your first online shop or a global brand managing dozens of storefronts, the platform you choose can make or break your momentum. With dozens of contenders on the market—some promising...
