MARKETINGBLATT

China is the world's largest ecommerce market, with over 1.3 billion potential customers.

Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...

PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.

Thanks to digitalisation and the development of new technologies and software, there are a multitude of applications and tools that contribute significantly to the optimisation of business processes – Odoo apps are definitely one of them. The crucial point here is that the tools must be as...

Data is the essential basis for targeted marketing and efficient sales - software integration is often indispensable if you want to create a complete, consistent and central data basis. In a successful company, different departments work closely and efficiently together to provide (potential)...

Sales is the engine of every company – and yet, unfortunately, sales optimisation is all too often neglected. But like a regular oil change in a car, a regular review of sales measures is enormously important to ensure the success of a company. In our digital and particularly fast-moving times,...

The retail landscape is rapidly evolving every day, and businesses need to implement effective marketing strategies to make their business a success. Technology is playing a crucial role in reshaping consumer behaviour and consequently competition is also intensifying. In this scenario, retailers...

There are trends that stay – gamification is one of them! The term describes a strategy that uses game-like elements in an attempt to increase people's motivation, engagement, and interaction. This opens up an exciting opportunity for companies to offer both employees and customers an entertaining...