MARKETINGBLATT

Have you ever wondered why visitors leave your perfectly designed landing page almost as soon as they arrive? Or why shopping carts in your online store are often full but rarely make it to checkout?

The answer usually doesn’t lie in your ad design or the appeal of your products. It lies in the...

In recent years, China has become one of the most dynamic e-commerce markets in the world. The digital economy now accounts for an ever-growing share of the country’s GDP and continues to shape the buying habits of more than 1.3 billion people.

Most B2B companies now operate ten to thirty different software applications—CRM for sales, ERP for finance, marketing automation for campaigns, help desks for support—each holding critical business data in its own silo. Without integration, teams waste hours manually copying information between...

The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in marketing digitalisation and our social media-driven times, especially in...

Having an online store is only the first step. For people to find products, search engines have to list those products in their results. This is why retailers and brands often talk about Search Engine Optimization for ecommerce.

SEO for ecommerce means making it easier for search engines to...

Product Information Management (PIM) is the central hub for organizing and distributing product data. By consolidating information in one system, businesses can deliver accurate and consistent product details across all channels. The result is smoother operations, stronger customer experiences, and...

E-commerce has developed rapidly in recent years—and with it, the requirements of companies. By 2025, 59% of all global e-commerce sales are expected to be processed via mobile devices, corresponding to a volume of around US$4 trillion. This clearly shows that flexibility, cross-channel control,...

Does this use case sound familiar to you? Maintaining hundreds of Excel files, analyzing long email chains, and constantly copying and pasting data from one system to another, just to keep track of everything. Many companies still struggle with manual processes.These not only cost you valuable...

Google Business Profile (GBP), formerly Google My Business, is often associated with local coffee shops or retail stores. However, its value stretches far beyond B2C businesses—it’s a game-changer for B2B companies aiming to boost visibility and build credibility. Even without walk-in traffic, B2B...

Some ads work. Others flop. Why? Often, nobody really knows. Gut feeling, creative flashes, past experience? Nice to have—but not reliable.