W4 Marketingblatt

MARKETINGBLATT

    Knowledge is power! This proverb doesn’t exist without a reason. If you gather profound knowledge in a specific field, you certainly gain an advantage over your competition. Thanks to digitalization and globalization, we are nowadays able to obtain knowledge from all corners of the world....

    Instagram is booming: over a billion people worldwide are using the social network. There are over 15 million Instagram users in Germany alone, in Switzerland it’s 2.5 million. By now, companies have discovered the social media platform to be a valuable channel for approaching potential...

    Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...

    The last two years have brought tremendous technological progress in the area of e-commerce. A variety of technical developments are responsible for even more efficient online shops. Due to the constant increase in sales in the field of e-commerce, this tendency is not surprising.

    Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...

    If you aim to bring the SEO of your website to perfection, you usually want to reach the first position in the search results. However, that is what all companies are trying to achieve. This leads to a battle for the best spots in search-engine ranking. The new goal: featured snippets.

    Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...

    It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...

    Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...

    Do you know the feeling of drowning in paperwork? Do you have enough of carrying around thousands of papers, lists, offers, fact sheets etc. when visiting customers or attending meetings? To add to the frustration, your calendar might be on your phone, the order forms on the tablet and your...