MARKETINGBLATT

A website is every company’s flagship. Back then, traffic was generated via outdated push marketing. It is obvious that much has changed: no one likes to see interruptive or aggressive advertisement, neither on TV nor in the letterbox. Buying behavior has shifted and any search for a perfect...

Smartphones have long since become a crucial part of our every-day lives. The multitude of their functions is being used in many different ways: navigation, communication and of course: online shopping. Mobile devices continue their triumphant course regarding online browsing. However, the...

It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain...

If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...

We live in a world of images and signs: marketing is not the only sector which is primarily focused on visual input. The screen is still the main medium as is the corresponding manual input method of the keyboard. However, voice input is no longer new either. Instead of typing long messages on...

It really is no secret: digital advertisement has long since overtaken printed media. Due to the immense and sheer endless possibilities of digital advertisement, brand communication is becoming increasingly diverse. It is this complexity that has to be taken into account whenever one thinks...

The departments of production, sales and marketing are often working with different data silos. Varying or faulty entries are hardly a rarity. Due to the ongoing digitalization, ever more channels are being added, which need to be tended to: your own website, an external online shop, apps or...

If you want your projects to thrive on the path to success, you have to keep up with the times and embrace new developments and technologies. ICO marketing is one of the more recent developments: it enables you to win investors for your project. We will subsequently explain, what ICO marketing...

The customer is king! This idiom does not exist without a reason: customers want to be cared for and be able to count on your support at all times. It goes without saying that employing a service staff member for each and every potential customer who is visiting your website or online shop is...

Previously, we have already introduced multi and cross channel marketing. However, the wheel of marketing never comes to a halt. If you want to attract and bind users on a long-term base and get them excited for your products, you have to keep trying and provide them with an appealing user...