Marketing has become a cornerstone of corporate success in China, with 50% of managers now ranking it as one of the top three factors reflecting a company’s core competitive capability. This underscores the growing recognition of marketing’s role in shaping brand strength, consumer loyalty, and...
Content Marketing B2B Marketing Automation SEO Lead Management
Turning potential customers into loyal, long-term partners is not just a possibility in the challenging B2B landscape—it’s a competitive advantage waiting to be seized. But how do you move beyond chasing short-term leads to building sustainable, lasting demand? The key lies in a strategic demand...
A bounced email is a message that can’t be delivered due to permanent errors like a wrong email address. This guide covers the main types of bounces: hard bounce vs. soft bounce, what causes them, their impact, and how to fix bounces.
A frequent pain point for European companies with Chinese subsidiaries is the lack of clear visibility into local marketing in China activities. HQ leadership often feels disconnected, receiving vague or unsupported updates that leave them frustrated and uncertain. Meanwhile, Chinese teams often...
Imagine if your hotel could get more bookings, not through more advertising, but through better communication and more efficient operations. Many hotels work with travel agents to attract guests, but when communication breaks down and systems don't work well together, valuable opportunities are...
Integrations enable seamless connections between multiple systems, enhancing efficiency and data quality. Popular HubSpot integrations include Zapier, Gmail, Google Meets, Google Calendar, and social media platforms. Connections to tools like Mailchimp, Brevo, Microsoft Dynamics, Salesforce, and...
The Advent calendar, traditionally associated with the countdown to Christmas, has evolved into a powerful gamification tool for businesses. Beyond its familiar format of daily surprises, it offers a unique opportunity to boost customer engagement and strengthen loyalty. By transforming the Advent...
While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
Artificial intelligence (AI) is no longer a futuristic concept—it's here, and it's transforming the way we work. However, while many employees are already harnessing the power of AI in their daily tasks, organisations as a whole are struggling to keep up. This disparity between individual adoption...
Website management encompasses a wide range of activities and responsibilities that ensure a website is effective, functional, and aligned with business goals. These activities involve not just the technical aspects, such as site hosting, performance optimization, and security, but also strategic...
