Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...
It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...
B2B Marketing Social Media Marketing Inbound Marketing
Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...
Do you know the feeling of drowning in paperwork? Do you have enough of carrying around thousands of papers, lists, offers, fact sheets etc. when visiting customers or attending meetings? To add to the frustration, your calendar might be on your phone, the order forms on the tablet and your...
By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads...
Mobile Marketing Customer Experience Management
Nowadays, no website is solely built for desktop devices. The ongoing process of digitalization and the changes in the way the internet is used show that a mobile version is absolutely necessary. Mobile devices, such as tablets and smartphones, are being used more than ever. Customers expect to...
Content Marketing Search Engine Optimization (SEO)
A website is every company’s flagship. Back then, traffic was generated via outdated push marketing. It is obvious that much has changed: no one likes to see interruptive or aggressive advertisement, neither on TV nor in the letterbox. Buying behavior has shifted and any search for a perfect...
Smartphones have long since become a crucial part of our every-day lives. The multitude of their functions is being used in many different ways: navigation, communication and of course: online shopping. Mobile devices continue their triumphant course regarding online browsing. However, the...
It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain...
If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...
