The Advent calendar, traditionally associated with the countdown to Christmas, has evolved into a powerful gamification tool for businesses. Beyond its familiar format of daily surprises, it offers a unique opportunity to boost customer engagement and strengthen loyalty. By transforming the Advent...
While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
In today's ever-evolving business environment, maintaining operational effectiveness is a crucial yet challenging endeavor. Companies must continuously adapt to shifting market conditions, technological advancements, and changing consumer preferences. Amidst this turbulence, one constant remains:...
Artificial intelligence (AI) is no longer a futuristic concept—it's here, and it's transforming the way we work. However, while many employees are already harnessing the power of AI in their daily tasks, organisations as a whole are struggling to keep up. This disparity between individual adoption...
Website management encompasses a wide range of activities and responsibilities that ensure a website is effective, functional, and aligned with business goals. These activities involve not just the technical aspects, such as site hosting, performance optimization, and security, but also strategic...
The corona pandemic has turned the world of work upside down - working from home has become the new normal for many employees. But with the increased flexibility come new challenges, especially when it comes to complying with legal requirements for recording working hours. In a ruling, the Federal...
The Chinese market is one of the largest and most dynamic economic markets in the world, which is prompting more and more European companies to gain a foothold there. But these companies face a variety of challenges, especially in the area of marketing. From intense competition to an uneven playing...
Smartphones have become an indispensable part of our lives, and the importance of optimizing websites for mobile devices cannot be overstated. In addition, it is crucial to ensure a seamless user experience across different screen sizes. Responsive design, a technique that adapts a website's layout...
As an international company with remote teams in different countries, we learned early on the enormous impact that correctly implemented project time tracking (measuring working hours per project) can have. This experience allows us to understand first-hand the challenges and opportunities that...
Leads are essential for every B2B company. But what happens when they don't come? Since many of our customers struggle with exactly this challenge, we know the problem all too well.
