MARKETINGBLATT

With the revDSG , key changes in data protection law have come into force in Switzerland since September 2023 , which have significant consequences for digital marketing. In our article, you will learn which specific requirements have applied since the introduction of the revDSG and how you can...

The challenge of developing effective strategies in the digital marketing world that both meet strict data protection requirements and meet customer needs is greater than ever. Data protection in marketing is not just a buzzword, but an essential component of successful online marketing strategies....