W4 Marketingblatt

MARKETINGBLATT

    The email remains a popular marketing tool: According to a recent study, 69 percent of companies use this channel to reach customers. 41 percent even weekly. Do not bore your recipients with the same type of messages and mix it up every once in a while.

    Trends come and go - email marketing remains as solid as a rock. The marketing tool is still accepted by customers because email marketing has become increasingly dynamic and personalized. With modern marketing automation systems, e-mails address the needs of their recipients and promote...

    Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.

    Email marketing remains high on the list of effective marketing tools, particularly with automation and personalization. Your tailored messages however will not be read if users delete your mails unopened. These five tips help you to optimize open rates.

    Newsletters still are and will continue to be a valuable marketing tool. However, just sending out mails won't do. There are a couple of things marketers need to pay attention to with every newsletter they send out. We have compiled a checklist with the most essential things to consider.

    Email is still a valuable marketing tool. As an invitation into users' mailboxes, businesses get their offers directly in front of prospects' eyes. That is why companies should make it as easy as possible to subscribe to newsletters. While the subscription form has become a standard on websites...

    Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According to Google's Mobile Planet study, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...

    E-mail marketing is one of online marketing's oldest and most established disciplines. From small companies to industry heavyweights, almost everyone uses email marketing. Still, there are many unsuccessful emails out there.

    You've Got Mail: Some might argue that e-mail marketing is in decline – especially considering the attention enjoyed by buzzwords like viral marketing and social media. Studies however indicate that e-mail marketing is still one of the most powerful conversion tools – as long as it is done the...