MARKETINGBLATT

The term "customer journey" refers to the entirety of the experiences and interactions that a customer goes through with your company or brand from the first contact and throughout the entire purchasing process. Analyzing the customer journey stages is an important step if you want to understand...

The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.

In other words, the Great Firewall of China (GFW) has significant implications for businesses...

Product Information Management (PIM) systems play a crucial role in the optimization and centralization of product information and offer a comprehensive solution to the challenges of e-commerce platforms.

They act as central databases for all product-related information and enable the organized...

E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.

If your company has already switched to online trading or is...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.

Thanks to digitalisation and the development of new technologies and software, there are a multitude of applications and tools that contribute significantly to the optimisation of business processes – Odoo apps are definitely one of them. The crucial point here is that the tools must be as...

There are trends that stay – gamification is one of them! The term describes a strategy that uses game-like elements in an attempt to increase people's motivation, engagement, and interaction. This opens up an exciting opportunity for companies to offer both employees and customers an entertaining...

Nowadays, companies, whether B2B or B2C, use several communication channels to draw attention to their products and services. However, many companies are unclear whether a multi-channel or cross-channel approach should be pursued.Multi-channel marketing and cross-channel marketing are two terms...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...