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"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them and...

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

Delivering the Right Content at the Right Time

Every successful customer interaction starts with a spark. The spark, in today’s digital world, consists of well-crafted content. Whether it is a blog post or an engaging newsletter, content needs to be present throughout the customer journey to promote

Knowledge is power! This proverb doesn’t exist without a reason. If you gather profound knowledge in a specific field, you certainly gain an advantage over your competition. Thanks to digitalization and globalization, we are nowadays able to obtain knowledge from all corners of the world. Webinars...

Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about new...

What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

Customers prefer to research information themselves before they contact sales representatives. This increasingly applies to the technically savvy B2B buyer as well. Trade fair appearances and product data sheets are no longer sufficient to meet customers' information needs. Content marketing is the...

Lead generation usually strives to draw the interest of as many potential customers as possible. Account-based marketing (ABM) is different. ABM aims at a smaller selection of potential customers. This is particularly intriguing if you want to win large companies as customers. This makes ABM a...

Every B2B marketers' main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the...

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Sarah Wilhelm
Sarah Wilhelm
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