MARKETINGBLATT

B2B purchasing decisions are rarely easy. Companies face lengthy decision-making processes in which multiple stakeholders must coordinate, while the market offers an increasing number of digital channels that potential customers use independently. Traditional sales are increasingly losing...

The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.

In other words, the Great Firewall of China (GFW) has significant implications for businesses...

E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.

If your company has already switched to online trading or is...

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.

There are trends that stay – gamification is one of them! The term describes a strategy that uses game-like elements in an attempt to increase people's motivation, engagement, and interaction. This opens up an exciting opportunity for companies to offer both employees and customers an entertaining...

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

Nowadays, companies, whether B2B or B2C, use several communication channels to draw attention to their products and services. However, many companies are unclear whether a multi-channel or cross-channel approach should be pursued.Multi-channel marketing and cross-channel marketing are two terms...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...