While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...
Typically, company departments such as marketing, sales, customer service or finance use their own specialized systems that do not communicate with each other. This can create data silos - when information is stored in isolation within a company without an efficient connection to other relevant...
Artificial intelligence (AI) is rapidly transforming industries, and sales is no exception. Beyond the realm of science fiction, AI is now enabling a complete redesign of traditional sales processes, from pinpointing high-value leads to closing deals. But AI isn't here to replace salespeople; it's...
Is your WeChat official account not achieving the results you desire? Are you struggling to boost your brand's visibility or keep your audience engaged? If you answered yes to these questions, it's time to take a strategic pause and revamp your WeChat marketing through an SEO (search engine...
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An Internet Content Provider (ICP) License is a mandatory regulatory permit issued by the Chinese government, essential for legally operating a website hosted in China. Without obtaining the appropriate ICP license or completing ICP registration, hosting a website within China's jurisdiction is...
B2B purchasing decisions are rarely easy. Companies face lengthy decision-making processes in which multiple stakeholders must coordinate, while the market offers an increasing number of digital channels that potential customers use independently. Traditional sales are increasingly losing...
The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.
In other words, the Great Firewall of China (GFW) has significant implications for businesses...
E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.
If your company has already switched to online trading or is...
