MARKETINGBLATT

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

You don’t want to waste your time with unqualified leads? Then Account-Based Marketing might be your answer! Account-Based Marketing (ABM) has emerged as a highly effective approach to B2B marketing that allows companies to focus on high-value target accounts and achieve better results. Here, an...

Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...

When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...

Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...

In the previous article, we talked about what Video Marketing is and why you should use it for your business.  And to make sure you miss nothing, we will list all kinds of marketing videos you can choose from. 

The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business. 

With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. Of course, it all starts with a good website setup.