In recent years, China has become one of the most dynamic e-commerce markets in the world. The digital economy now accounts for an ever-growing share of the country’s GDP and continues to shape the buying habits of more than 1.3 billion people.
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The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in marketing digitalisation and our social media-driven times, especially in...
Trade fairs and business events in China are much more than just product shows. They are among the most effective levers for gaining market access, establishing business contacts and raising brand awareness.
Navigating the complexities of sales and marketing in China can be a daunting challenge for Western business leaders. Cultural differences, language barriers, and regulatory nuances often make it difficult to gain the clarity needed to effectively oversee and support local subsidiaries. Without...
Marketing has become a cornerstone of corporate success in China, with 50% of managers now ranking it as one of the top three factors reflecting a company’s core competitive capability. This underscores the growing recognition of marketing’s role in shaping brand strength, consumer loyalty, and...
A frequent pain point for European companies with Chinese subsidiaries is the lack of clear visibility into local marketing in China activities. HQ leadership often feels disconnected, receiving vague or unsupported updates that leave them frustrated and uncertain. Meanwhile, Chinese teams often...
While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
The Chinese market is one of the largest and most dynamic economic markets in the world, which is prompting more and more European companies to gain a foothold there. But these companies face a variety of challenges, especially in the area of marketing. From intense competition to an uneven playing...
Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...
Is your WeChat official account not achieving the results you desire? Are you struggling to boost your brand's visibility or keep your audience engaged? If you answered yes to these questions, it's time to take a strategic pause and revamp your WeChat marketing through an SEO (search engine...
