W4 Marketingblatt

MARKETINGBLATT

Launched in 2011, Zhihu (In english: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

When it comes to a successful marketing strategy, businesses will likely make the mistake of thinking that one type strategy is enough for every location or market. But defining a  marketing strategy suitable for all countries or an entire content is the wrong tactic for business growth. Localising...

WeChat is the main tool to build digital presence in China, increase brand awareness and generate leads. Having WeChat in your marketing strategy is a must-have element. Basically, this instant messaging application is supposed to be one of a company's primary social platforms. 

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This centralized platform allows all marketing channels including website, blog, email, and, of course, social media to be managed with one tool. That means you can easily integrate social media...

We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...

KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...

China is the fastest growing country in the world in terms of e-commerce. In fact, China registered 44% growth in 2020. China certainly occupies a good part of e-commerce worldwide and is one of the most attractive destinations for large companies and entrepreneurs. The Chinese population is...

Baidu - in Chinese character 百度 - is one of the top tech companies specializing in artificial intelligence and internet-related products and services in the world. Since Google is not allowed, Baidu is currently the most used search engine in China and, with its billions of searches per month, it...

Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...

With the tremendous expansion of China’s internet and mobile usage, there are more online advertising opportunities for intentional businesses. Before entering this fast growing and constantly evolving market, it is crucial to make a dynamic strategy that adapts to changes.

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