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MARKETINGBLATT

Do you think you know all the Chinese platforms useful for your marketing? In our previous articles, we talked a lot about a few of them and why you need to consider them for your marketing. But you don’t know about the famous live and video platform of China. And we are not talking about TikTok.

China is the landscape of opportunity for brands who wish expand their market. Once they choose what kind of products they want to sell in Mainland China, they need to find a way to sell and advise them. 

Baidu is Google’s number one rival. It is the primary search engine in China and is, therefore, the first choice when it comes to promoting one’s brand in Mainland China.

With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. Of course, it all starts with a good website setup.

Launched in 2011, Zhihu (In english: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

When it comes to a successful marketing strategy, businesses will likely make the mistake of thinking that one type strategy is enough for every location or market. But defining a  marketing strategy suitable for all countries or an entire content is the wrong tactic for business growth. Localising...

WeChat is the main tool to build digital presence in China, increase brand awareness and generate leads. Having WeChat in your marketing strategy is a must-have element. Basically, this instant messaging application is supposed to be one of a company's primary social platforms. 

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This centralized platform allows all marketing channels including website, blog, email, and, of course, social media to be managed with one tool. That means you can easily integrate social media...

We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...

KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...

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