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MARKETINGBLATT

Maybe you do not hear about this interactive brochure on WeChat that often. But the WeChat H5 page is a marketing tool that all professional brands include in their campaign strategy. It is constantly evolving and small and large companies are competing to see who wins as the fanciest.
 
In recent years, the word 私域流量 meaning "private traffic" has been on everyone's lips in Chinese digital marketing. What is it and why has it become a phenomenon recently?
 

Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.

European companies operating in China's digital space face various challenges, from growing competition and unequal treatment to regulatory burdens. In this blog article, we address some of these existing issues.

When entering the digital world of the Chinese market, your company must adapt its strategy by localising its advertising, keeping up with trends, targeting its audience and choosing the right channel to build your digital presence. 

But what about making your website accessible to Chinese users? 

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The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...

Your company’s WeChat Official Account is not getting you the desired results? 

Have no idea how to increase your brand's visibility? 

Is your audience’s attention to your brand waning?

If you answered yes to the above questions, then you should pause and work on your WeChat SEO. In this article,...

Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.

Do you think you know all the Chinese platforms useful for your marketing? In our previous articles, we talked a lot about a few of them and why you need to consider them for your marketing. But you don’t know about the famous live and video platform of China. And we are not talking about TikTok.

China is the landscape of opportunity for brands who wish expand their market. Once they choose what kind of products they want to sell in Mainland China, they need to find a way to sell and advise them. 

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