Marketing has become a cornerstone of corporate success in China, with 50% of managers now ranking it as one of the top three factors reflecting a company’s core competitive capability. This underscores the growing recognition of marketing’s role in shaping brand strength, consumer loyalty, and...
A frequent pain point for European companies with Chinese subsidiaries is the lack of clear visibility into local marketing in China activities. HQ leadership often feels disconnected, receiving vague or unsupported updates that leave them frustrated and uncertain. Meanwhile, Chinese teams often...
While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
The Chinese market is one of the largest and most dynamic economic markets in the world, which is prompting more and more European companies to gain a foothold there. But these companies face a variety of challenges, especially in the area of marketing. From intense competition to an uneven playing...
Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...
Is your WeChat official account not achieving the results you desire? Are you struggling to boost your brand's visibility or keep your audience engaged? If you answered yes to these questions, it's time to take a strategic pause and revamp your WeChat marketing through an SEO (search engine...
You might not hear about WeChat H5 pages very often, but they are a powerful marketing tool that has become essential for professional brands. These interactive brochures are a staple in modern campaign strategies, continuously evolving as companies, both big and small, compete to create the most...
WeChat QR codes have transcended their initial role as mere communication tools, becoming a cornerstone of customer interaction strategies for leading China marketing companies aiming to expand their market presence. In today's digital landscape, the reality is stark: without leveraging WeChat,...
An Internet Content Provider (ICP) License is a mandatory regulatory permit issued by the Chinese government, essential for legally operating a website hosted in China. Without obtaining the appropriate ICP license or completing ICP registration, hosting a website within China's jurisdiction is...
The WeChat app truly paves the way to a streamlined digital life. This powerful platform goes far beyond messaging, allowing users to effortlessly conquer daily tasks like booking and paying for taxis, shopping online, or even scoring last-minute concert tickets for that night's show. The secret to...
