The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.
In other words, the Great Firewall of China (GFW) has significant implications for businesses...
China is the world's largest ecommerce market, with over 1.3 billion potential customers.
Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...
As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...
As you may know, Baidu is the largest search engine in China, and its advertising platform offers businesses the opportunity to reach their audience through targeted advertising campaigns. One of the key elements of a successful Baidu advertising campaign is the landing page, i.e. the page to which...
Online advertising is critical in the digital age, especially in China, where its importance has grown exponentially. Baidu, known as the "Google of China," is the leading online advertising platform. With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in...
China is a tempting opportunity for Western companies looking to expand their reach. However, marketing in China presents a unique set of challenges. When it comes to penetrating the Chinese market, businesses face unique challenges. China has its own distinct culture, language, and social media...
WeChat (微信) is not just a social media and messaging app, it's a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it's the ultimate platform for businesses to connect with their target audience. WeChat Official Accounts provide an avenue for businesses...
How many apps do you have on your phone that you rarely use? How much storage space do they occupy on your phone? Tencent has fixed this unused storage with the WeChat mini-program. Just when you think you have already discovered the entire great ecosystem of WeChat, it pulls another ace out of its...
