We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...
KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...
Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...
Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...
Do you want to know where is the perfect place to raise your sales during these difficult times?
Do you know why you should choose a Chinese B2C platform?
Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...
Although the Internet seems to have made the world a global village, there are still large local differences. Google is by no means the first address for search queries China. Facebook is blocked in the Middle Kingdom: WeChat dominates here. If you want to be successful in China, there is no way...
