Online advertising campaigns are critical in the digital age, especially in China, where its importance has grown exponentially. Baidu, known as the "Google of China," is the leading online advertising platform. With Baidu PPC, companies can bid on relevant keywords and have their ads appear...
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China is a tempting opportunity for Western companies looking to expand their reach. However, marketing in China presents a unique set of challenges. When it comes to penetrating the Chinese market, businesses face unique challenges. China has its own distinct culture, language, and social media...
WeChat (微信) is not just a social media and messaging app, it's a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it's the ultimate platform for businesses to connect with their target audience. WeChat Official Accounts provide an avenue for businesses...
How many apps do you have on your phone that you rarely use? How much storage space do they occupy on your phone? Tencent has fixed this unused storage with the WeChat mini-program. Just when you think you have already discovered the entire great ecosystem of WeChat, it pulls another ace out of its...
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Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.
The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...
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Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.
With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. A successful start to marketing in China naturally begins with a good website setup.
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Launched in 2011, Zhihu (In English: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...
