WeChat (微信) is not just a social media and messaging app, it's a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it's the ultimate platform for businesses to connect with their target audience. WeChat Official Accounts provide an avenue for businesses...
How many apps do you have on your phone that you rarely use? How much storage space do they occupy on your phone? Tencent has fixed this unused storage with the WeChat mini-program. Just when you think you have already discovered the entire great ecosystem of WeChat, it pulls another ace out of its...
Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.
The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...
Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.
The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in our digitalisation and social media-driven times, especially in recent years....
With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. Of course, it all starts with a good website setup.
Launched in 2011, Zhihu (In English: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...
In our increasingly interconnected world, businesses have the opportunity to reach a global audience. However, simply reaching an audience is no longer enough; relevance is the most important feature. This is where localized marketing comes in.
