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How to advertising on WeChat?

W4 | W4 / November 9, 2022

The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More and more brands and companies want to enter this large market in China.

What are the different TYPES of wechat ads?

WeChat Banner Ads

Banners are the most effective type of advertising on WeChat marketing. They usually appear to users at the bottom of an article on an official WeChat account and are a call-to-action, directing users to a landing page with additional information about the promotion. The components of a banner are quite simple: the logo and the name of the brand, as well as a headline 

There are three different types of WeChat Banners Ads:

  1. Footer ads
  2. Pre-scrolling video ads
  3. Exchange ads

Why should you use WeChat Banner Ads?
Because they are displayed at the end of an article. The WeChat banner system already has users who are more interested in relative topics, and most importantly, they target people who are actively engaged with the content. WeChat banners direct traffic to your WeChat store, official account, store page and external links, such as your website.

WeChat Moments Ads

The first thing users see after opening the app is WeChat Moments, which work like Instagram Stories. Moments ads are placed in users' feeds. They have a higher reach compared to banners, but they are also more expensive.

WeChat Moment Ads include: 

  • Brand Name and profile picture
  • A description of maximum of 40 characters
  • Link to an HTML5 web page hosted on Tencent’s server
  • The option to use up to 6 images or from 6 to15 seconds of short videos
  • The option to use picture or videos in the ad format that the user can interact with

Why should you use WeChat Moments Ads? 
The first reason for using WeChat Moments ads is the detailed targeting by user location, interests, device, phone network, etc. The second reason is the gamified option of interactive videos and images that users can directly interact with, and the ability to directly engage with the brand via instant messaging. Like banner ads, WeChat Moments ads direct traffic to your WeChat store, official account, store page, and external links, such as your website.

We don’t hide it: advertising on WeChat requires an investment of energy, time, and money. If you are already operating in this world and have a good position in the Chinese market in your field, there is no such problem. But if you are new in this ecosystem, WeChat Ads should not be your first choice. There are other fantastic options that will perfectly fit your needs and desires.

You can download our flyer about other Chinese platforms which as WeChat marketing and others that may be suitable for your brand here, or get more information about the WeChat ecosystem. 


Chinese Social Media

Download Flyer

WeChat Marketing Guide


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Tags: China Marketing

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Sarah Wilhelm
Sarah Wilhelm
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