W4 Marketingblatt

MARKETINGBLATT

    More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

    Cold calling, the publication of intrusive advertisement as well as the installation of flashy banners is a thing of the past for most companies. It’s all about inbound marketing nowadays. However, inbound methods constantly develop and are being augmented with new technologies. Keywords like...

    It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...

    Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...

    Blogging is no longer just a hobby of young people who write about fashion, cooking and fitness. More and more companies have set up a corporate blog to generate new leads. Below, we explain how this works.

    In recent years, blogs have become an important part of online marketing. The term "blogger" has even become a recognized job title. Blogs started as small, online logs written by individuals. Now many companies have recognized the potential of blogging for their marketing strategy.

    Inbound marketing helps potential customers to find brands. However, some companies struggle to do it successfully. Until recently the client belonged to a sketchy group of people. Today we know all about customers' likes and dislikes, their desires and problems. What does successful inbound...

    The introduction of inbound marketing and marketing automation brings with it many changes for both sales and marketing departments – as a team. This might be a challenge for sales staff especially, who often take a critical stance on the matter. To get them on board, reasonable change...

    The world of branding has seen a major transformation in the last few years. Branding in the age of inbound marketing now takes place almost exclusively online. While in the past it was a question of placing the right ad at the right time, today it is about constantly creating appealing content...