MARKETINGBLATT

E-commerce has developed rapidly in recent years—and with it, the requirements of companies. By 2025, 59% of all global e-commerce sales are expected to be processed via mobile devices, corresponding to a volume of around US$4 trillion. This clearly shows that flexibility, cross-channel control,...

Your website is your business's virtual business card—it's often the first touchpoint your audience has with your brand. Within milliseconds, users form opinions that can make or break your relationship with potential customers. Smart design choices—like user-friendly navigation, impactful imagery,...

Website management encompasses a wide range of activities and responsibilities that ensure a website is effective, functional, and aligned with business goals. These activities involve not just the technical aspects, such as site hosting, performance optimization, and security, but also strategic...

Smartphones have become an indispensable part of our lives, and the importance of optimizing websites for mobile devices cannot be overstated. In addition, it is crucial to ensure a seamless user experience across different screen sizes. Responsive design, a technique that adapts a website's layout...

What kind of car do you drive? Do you change to a new model immediately after a new one is out or do you drive your old junker for a few years and have it serviced regularly? Well, most people will probably choose the second option. You don't necessarily have to change to the latest model if you...

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint. 

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Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.