MARKETINGBLATT

You've done it: the traffic from Google or other sources travels to your website. But now you have to be more convincing so that visitors stay, look around and ultimately become loyal customers. It's about communicating a clear impression of your company so that visitors identify with its messages....

Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.