MARKETINGBLATT

The rules of search are currently changing fundamentally: AI Overviews, changing click behaviour, new competitors for attention. Many SMEs are asking themselves: what should we really focus on now? Our SEO expert David Köhler provides clear answers and shows what will be decisive for visibility in...

Having an online store is only the first step. For people to find products, search engines have to list those products in their results. This is why retailers and brands often talk about Search Engine Optimization for ecommerce.

SEO for ecommerce means making it easier for search engines to...

Google Business Profile (GBP), formerly Google My Business, is often associated with local coffee shops or retail stores. However, its value stretches far beyond B2C businesses—it’s a game-changer for B2B companies aiming to boost visibility and build credibility. Even without walk-in traffic, B2B...

Turning potential customers into loyal, long-term partners is not just a possibility in the challenging B2B landscape—it’s a competitive advantage waiting to be seized. But how do you move beyond chasing short-term leads to building sustainable, lasting demand? The key lies in a strategic demand...

Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...

In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint. 

To...

What could be better than the charming shop around the corner or the craftsman who can be at your door in just a few minutes? We all know the advantages that regionality offers us. This is not only true on a small scale, such as at the weekly market, but customers are increasingly looking for...

Mobile devices have become an integral part of our daily lives, and with the daily use of smartphones and tablets, mobile search has overtaken desktop search. Due to this change in consumer behaviour, it is important for businesses to focus their SEO strategies on mobile and ensure that their...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...