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Turning potential customers into loyal, long-term partners is not just a possibility in the challenging B2B landscape—it’s a competitive advantage waiting to be seized. But how do you move beyond chasing short-term leads to building sustainable, lasting demand? The key lies in a strategic demand...

Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...

What could be better than the charming shop around the corner or the craftsman who can be at your door in just a few minutes? We all know the advantages that regionality offers us. This is not only true on a small scale, such as at the weekly market, but customers are increasingly looking for...

In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint. 

To...

Mobile devices have become an integral part of our daily lives, and with the daily use of smartphones and tablets, mobile search has overtaken desktop search. Due to this change in consumer behaviour, it is important for businesses to focus their SEO strategies on mobile and ensure that their...

As a website or blog owner, you have probably heard about the importance of search engine optimization (SEO) and wondered what the real benefits of SEO are, whether it's worth the investment, and how SEO can help your business, regardless of the size of your activity.

SEO brings many benefits,...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads to...

"Content is king." But what would this truism of content, online and search marketing be without relevant keywords? Relevant keywords are a must in order to ensure visibility on search engines. A good search engine ranking depends on, among other things, high-quality texts with relevant keywords....

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Sarah Wilhelm
Sarah Wilhelm
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+41 44 562 49 39
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