MARKETINGBLATT

By now, marketeers know that psychology plays an important part in improving marketing and advertising campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important...

If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure and definition of keywords to the integration of media and links, certain features and factors must be taken into account. Effective content marketing requires a strategic approach that...

PDFs serve as a secure and reliable format for sharing crucial information internally and with clients, making them a powerful tool for business. Since 2001, search engines like Google have included PDFs in their searchable content, making them valuable assets for information discovery. This widens...

Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.